Meta Universe: Improving the Goal of the Next World Internet

The coming year 2021 would be the first year of the global meta.

From the "middle" use only a computer connected to the internet at all times, where with smart devices such as cellphones and tablets, after a while, the mobile internet is still in my memory. At present, the concept of the successor “meta universe” is not yet clear, but it cannot prevent the attention of all parties. for

What is a global meta? What is your background and the main characteristics of your birth, and how will this change your life? How to better understand the opportunities and risks and create an environment favorable to business development? This reporter interviewed experts.

There is no machine called a "meta universe" in the world. Metaverse can be understood as the “3D version of the Internet” by integrating and modifying many existing technologies.

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The truth is true "avalanche" published by 1992 starting to the feel of yai edge. The virtual world of metaverse is described in this book. People can connect the Virtual "incarnation" to access the photos on the virtual "incarnation". It is another type of life with the real world. In recent years, with the development of international research, meaning of yunan Xian will continue to improve.

The film "Number One Player", released in 2018, is rated as a meta-cosmic presentation that best fits the human imagination today. In the film, the male protagonist puts on a VR headset and enters another virtual world game, "Oasis". The image is a statement for 'Number One Player'.

Facebook Founder and CEO Mark Zuckerberg said:"The meta-world is a vision that expands many companies and the entire tech industry. Nvidia CEO Huang Renxun believes that" the real world and the meta-world are connected. "

In general, the metamonde is a virtual space that connects to the internet-based real world and can present the real world to the available virtual world at the same time and independently of the real world. It is not just a closed world, but a constant collision and expansion of the digital world comprising countless digital worlds and content. Kong Rong, Senior Global Technology Analyst at Tianfeng Securities, said, "I think the global meta enhancement should be 100% accessible and 24/7 does not affect internet access," said Kong Rong, Senior Global Technology Analyst at Tianfeng Securities. "The 3D version of the Internet." That is to say, to go beyond the 3D representation of the Internet.

"From a practical standpoint, the metaverse is a new type of internet and social form application that includes many new technologies." Shen Yang, director of the New Media Research Center at Tsinghua University, believes the metaverse connects the virtual world to the virtual world. Business, relationship and personal system are tightly integrated, all users can create content and fix the world.

Shenyang told reporters that there is no such thing as "Meta Universe" technology in the world. The Meta Universe is a blend of many of the existing technologies. In his view, the metaverse has three major technologies: continuous reality technology, digital twin technology, and blockchain technology, and possibly explosive growth and future releases.

For example, augmented reality technology can solve problems that mobile phones cannot by providing an advanced experience through virtual reality and augmented reality. The release of digital twin technology can focus on the real world to the virtual world. In other words, in the meta world, people can see virtual clones. With the development of the metaverse, the level of simulation of all real people is enhanced, and after an economic system is developed by blockchain technology, people can not only spend money on the metaverse, but also earn money. money.

"The meta-world is something new, and it's still a concept that is constantly evolving and evolving, and its partners continue to support its meaning in their own way."dit Shenyang.

Many liked the idea of ​​the Metaverse, which could lead to improvements in integrating sports and social media, sales and e-commerce, online marketing, and more.

This idea has been around for a long time, but it's only this year that the Metaverse is truly "out of the loop." In March of this year, Roblox, known as the first product in the Meta Universe, was listed in New York City, and in October, US social media giant Facebook changed its name to Meta. announced that he had changed. Well-known domestic and foreign companies such as Tencent, Huawei and Adidas can enter major or minor markets.

Arguably the wave of global meta-globalization has taken hold of the world, with traditional industries and tech companies showing interest in becoming “top” “players”. In fact, the metaverse is not an academic concept, but is supported by all aspects of business and investing.

In October of this year, US media giant Facebook announced that it had changed its name to "Meta" with a focus on the meta world. Photo booths feature people posing in front of the "Yuan" sign in the San Francisco Bay Area. (Image source: Xinhua News Agency)

Without a doubt, this is the year of the metaverse transition from concept to category. The reason deserves reflection.

“2020 is a milestone in the history of virtualization. The impact of the new Crown Pneumonia has radically changed human lives. Shenyang identifies that the transmission, on the one hand, has led to virtualization. According to Infectious Disease Prevention, “As the 'home business' grows rapidly, life online shifts from a short period to a normal state, creating an increased need in the real community that cannot be met by online channels.

Mainly because of the spread, older people are going online, people far from the internet are going online, and in their daily work people use many online forums to chat and discuss about the industry and water guarantees. and electricity. stood up. With the familiarity of devices and the Internet, the transmission easily has "virtual life between otaku and otaku" ...... These changes make 2021 the first year of the meta-world.

Kong Rong also gave two reasons.First, the global Internet penetration has reached a high level, the user sharing budget has been gradually reduced, and users have a deeper and more diverse need for virtual worlds, which is more cost effective. Second, VR / AR hardware, intelligent intelligence, digital twinning, cloud computing, etc. The technology has evolved slowly and iteratively.

“For example, let's say you come back from Huangshan. If your family wants to know that Huangshan is fun, they can only see photos and videos on their cellphones. If it was an ancient meta-space, I could tell.

Generally, we can convert anything from offline to online, and this is the ultimate state of the meta-world. From our current perspective, the following areas are easy to digitize and worthy of any viewer.

The first case is the combination of play and social, which can give birth to the next generation of Douyin or WeChat.Most social platforms these days are 2D interactions that share graphic images, but whether we eat, watch movies, or go to a concert, we often hang out with friends, and it's not just the content, but also relationships. Especially in a situation where pervasive, segregation makes offline interactions difficult and virtualized social platforms have consumer needs.

The second scenario is retail and e-commerce.Our current store is to use Taobao, Douyin and "Plants" from Xiaohongshu. In the process of being purchased, most of them are in the form of photos and videos, and not 3D at all. In the future, as a new form of e-commerce emerges in the metaverse, offline blocks will be recreated online, making it seem like users are in real blocks and will be able to choose through moves within. different stores. He's a virtual seller.

The Meta Universe also has a strong application in e-commerce. In early 2021, BMW and NVIDIA's Omniverse platform worked together to build a digital factory, using digital twin tools to perform online experiments, improve accuracy and workflow planning process, increase the efficiency of work at the planning level by about 30% and increase further. automobile manufacturing The process of building a car every 56 seconds. In August 2021, Tesla engineers also learned how to create digital images, simulate real camera data, and let experts do the simulation work and adjustments.

“So don't narrowly understand Metaverse as a social gaming platform. If we can make our real world more 3D and 3D, our performance will be greatly improved. And the distance between people will be shorter,” Kong Rong said. . The ultimate immersive and interactive experience will bring people experience through the 2D era. Life, business, relationships and the use of technology must be streamlined and reduce personnel, capital costs, time costs and exchange costs.

The necessary findings of the new technological changes brought about by this change and its impact on humans are not estimated over time in 5 to 10 years, and do not overestimate the evolution and change in 1 to 2 years.

As the global meta-world has become a hot topic, the process of “monetizing” related topics is endless. As of mid-November, our country had applied for more than 4,300 Yuan Universe brands, of which nearly 700 companies, 99.9% of which have registered and applied this year.

In March 2021, Roblox, known as "Meta Universe First Share", was listed in New York, United States. Roblox is a platform that combines game development and social media, allowing people to chat, chat and create with their peers through games. The image is the official announcement of the Roblox game. (Image source: Roblox official website)

Many people in the industry believe the metaverse has provided the future direction for internet marketing, but there are still big bubbles in the metaverse.

The integration of virtual and reality has become a big difference in the development of the Internet, but the metaspatial industry is still in the early stages of development and far from being commercial in large print. Needless to say, the meta-globalization industry has the hallmarks of the immaturity and instability of new industries, and even potential risks. From Shenyang's point of view, the strategic layout of the metaverse also focuses on expanding the area of ​​reality and recreation in the community, the technology and ecology of the content is still immature, and the entry points must be expanded. Another long "bubble" to the process of creating the best vision and reality. .

Shenyang mentioned the following risks for journalists:Handling investments, there is still a lot of uncertainty in the early meta world. The economy and industry must come back to reality. We need to be careful with inertial operations that create new investment ideas, predict new areas, and attract new investment. The local economy is still at the stage of laying the foundations for the implementation of the “sports community” scenario, and is far from recognizing the better state of the whole economy, economic openness, self-sufficiency and business relationships. Against the backdrop of opinion bubbles that led to an unprofitable economic downturn, the metaverse has provided some secrecy for the financing of large investments. Financial management must continue from the real world to the virtual world. The Metaverse also carries a variety of risks in the areas of morality, independence, empowerment, privacy, addiction, and intelligence.

Kong Rong believes the technological advancements brought by the Metaverse and its impact on people should be taken seriously. The current market uncertainty regarding the metaverse is mainly due to the competition of hardware products due to the use of technology and the instability of the network environment. Basic technologies like power, platform, and network setups to create the ultimate metaverse are likely to be time consuming. long. Completed.

Now, some companies have reported that the concept of a meta-world and a real meta-world is quite different, so careful action is needed in removing the words lie and making it true. From an industry perspective, the Meta Universe will be the target of the next generation of long-term Internet development driven by new technologies, technology change, and changes in technology and energy metering.