How can the voice of socializing become personal enough after the clubhouse closes?

2021 is nearing the end of the eye, and the clubhouse, which gained worldwide popularity earlier this year and brings the sound industry to the forefront with its own powerhouse, has been around for a long time. .

Clubhouse is an instant voice chat first released in March 2020. In February 2021, Tesla CEO's Musk platform sparked a wave of Clubhouse users, once becoming the most popular platform.

After 10 months, the location of the clubhouse was gone for some time. Why is the clubhouse not yet popular at the start of the year? And what about other social media apps after the Clubhouse crash?

Club house in the "middle"

The name of the clubhouse was started as a way to open a room with 'Classmates Social', send out personalized invitations to bring users together, and then invite guests to join the topic-focused discussion. . Guests can join / ride the forum anytime, uninvited guests can listen. To join the conversation, you need to raise your hand to request, get approval from the host, and then become a guest.

From a mod's perspective, this is a simple and interactive mode, and voice chat is also relatively easy to use compared to traditional graphics and video platforms. Cultivated by transport stars such as Musk, American actors Ashton Kutcher and Kevin Hart, thousands of users can make it to the Clubhouse in one go.The presence of artists such as Wu Yanzu, Lin Junjie and Luo Yonghao in the clubhouse also contributed to the success of the home clubhouse.

(Image source: Internet)

For example, the pavilion resembles the sound of "Zhihu" and the design of the small closed and elitist circle by online invitation is similar to the original design of Zhihu in China. Users hope to use this platform to fit into a circle of elites never used before and to get less useful content contributed by elites.In this sense, Clubhouse is building a strong relationship, although there is a growing preference for content platforms. In other words, it leverages content posted by popular stars to increase the popularity of the chat room.

Sister tabThe rockets placed in the clubhouse are inextricably attached to the shape of the material.Du Yongbo, chairman of Huaxing Capital, has previously compared Clubhouse to a joint venture between Weibo and WeChat.“Maybe it's not a pyramid or Big V, Weibo, and it's not the same as WeChat. It could be a mid-range business model.“In the author's opinion, this is one of the main reasons Clubhouse has not spread.

Inconsistencies between finish and product design

Due to the "Elite Community" label, Clubhouse services have a high starting point for developers, who create "disparate" issues on the same topic. While this will allow Big V to be the leader of the discussion, we hope that Big V, guests, and the audience will have equal access to the content of the discussion. At the same time, the clubhouse does not reward creators with sufficient content at the initial stage and does not convert viewers into creative content.

If the circumstances of content creators and audiences are the same, there is no reason for producers to know the market. Top Big Vs Like Elon Musk Can't Write Rare Free Content. But when the “entertainment prize” arrives, the harmony of the clubhouse design is no longer there, and the club talks seem to be paying off for the experience.

However, if you do not provide the design of the design, continued to mention this flow continually on this platform? In the past, the elite of the new ingredients that is normal. Star, large v and science and blowing show has left the house club after the first.

The Clubhouse had belatedly ditched the invite policy, followed the founder of the revival, and removed restrictions on restricted writing, but the Clubhouse, which had lost its famous aura and the relationship between those in the know, quickly lost interest except the famous. While new members started working hard in July, the number of downloads from Clubhouse has been slow, and countless apps have trained differently.

(Source: Sensor Tower)

Another one has been at the socialism

Thinking back to the clubhouse's fame and loss, it seems they took the wrong job at first. Decisions are made by thinking tools, which are successful in certain situations but do not work in the platform. Go further.It's a cool feature, but it's not strictly a product.

At the beginning of the year, when the clubhouse gained popularity around the world, some foreign media reported that the Yala group's audio chat software based on Yala in 2016 was the “Clubhouse in the Middle East”. Indeed, Yala has established itself as the most popular social entertainment platform in the Middle East and North Africa by broadening its approach to multilingual Arab start-ups since its creation in 2016. Unlike the “elitist” model of the club -house,With its association with the Arab "Majlis" culture, Yalla's product marketing scenario is for users to engage in traditional and fair dialogue.

Based on the principle of focusing on management to reach the community, Yala's user growth is not rapid, but the user base is strong. After more than 5 years of consolidation, Yalla's activity in the Middle East has of course established a solid communication and customer base. It is worth mentioning that Yala Group has introduced products such as games, Yalaludo, after Yala, and added voice chat and chat rooms to Yalaludo to promote game user interaction.

Unlike the wasted space at the Clubhouse, Yala Group 3Q data users are unique. The average number of monthly MAU users was 25,946,000, up 81.9% from the same period last year. Group fees go up to 30%, and Yalarudo rates are over 40%, far from commercial.

If you look at Yalla's success, you can see that relationship app comes in many forms and variations and the monetization patterns are not fixed, but good relationships often exist with different markets and exposure positions and hold the same product model, product and monetization model. To do. Yala Group clearly asserted its position in the Middle East, and as a result, launched one or two applications focusing on various business plans, and finally completed the company's important mission in the Middle East.

Clubhouse is a unique media experience, but the constraints of the location limit its growth and cannot be another social app that has taken the world by storm since li Dooin. In the post-epidemic period, citizens' appeal for restraint and social cohesion will also stimulate economic growth in the future. The global economy is big enough and the head is still a long way off, but the stiff competition has passed to all groups looking to socialize, whether it's voice socializing, video socializing, or other new models to help. businesses to stay ahead of the competition. It is not a temporary drain, but can be done long term.