Jordan and his son formed a cryptocurrency company and raised $ 10 million.

Cryptocurrency-based campaigns seem to be endless. This time it was Jordan and his son Jeffrey Jordan.

According to a Sportico report, Jordan and his son have joined forces for a new heir. The company is joined by Thrive Capital, Chicago Bulls agent Lonzo Ball, Reddit co-founders Alexis Ohanian (Alexis Ohanian) and Solana Ventures.

Daniel George and Jeron Smith, founder of Limitless Creative, are also co-founders of HEIR, and Smith Hay is the former CEO and co-founder of Unanimous Media, Stephen Curry Media Company.

HEIR will announce in 2022 a blockchain platform that connects players and fans. On the HEIR platform, athletes can start their own activities and only fans who have purchased digital tokens can participate. Members of the community can receive a variety of benefits such as personal information, special keepsakes, and other digital gifts. Previously, NBA player Spencer Dinwiddie (Spencer Dinwiddie) also created a similar project, Calaxy.

Currently, HEIR is targeting NBA players, but in the future, college players and prospects will be able to use NCAA public funding to approve the improvement of their communities at HEIR.