order food to earn digital renminbi! Meituan presents experiments in the green and low carbon sector

Meituan today announced the extension of its carbon neutral pilot project to renminbi. This means that on the Meituan platform, whether users order food, buy fresh food, or buy electronic train tickets online to reduce paper and plastic, as long as they see that with a green attitude. and low carbon, they can: digital RMB rewards.

Meituan's digital renminbi pilot project in the green and low-carbon sector began with nine city digital renminbi red envelopes piloted by Meituan Bikes in September. Meanwhile, Meituan is deepening his experiments in green and low-carbon scenarios.

Some industry players now believe that the digital renminbi has increased further with the region. The digital renminbi has entered a gradual expansion and diversification of many industries, which further promotes the use of the renminbi in the context. He hopes that the digital yuan and the new party will gradually form a virtuous circle of united cooperation.

Environmentally friendly, low carbon is the key to driving efficiency

A representative from Meituan said that "all low-carbon food, drink, accommodation, transportation" is the key to the digital progression of the RMB. In September this year, Meituan announced the benefits of low-carbon digital cycling sports under the leadership of the Central Bank's Digital Currency Research Institute, which is also the first national yuan-themed campaign. digital on the topic of carbon.

It should be noted that the digital renminbi and the combination of green and low carbon have recently become an integral part of home lighting. In addition to Meituan, currently the digital RMB low carbon pilot project is focused on green tourism. Earlier, ICBC announced a digital yuan pilot project to help subway users. .

Chen Wen, director of the Center for Digital Economy Research at Southwestern University of Finance and Economics, believes that the digital renminbi has programmable capabilities and can carry smart contracts against payment. These effects are particularly relevant for low carbon support. From the point of view of Meituan's digital RMB carbon neutralization pilot, after the user completes the low order, the payment link allows the pre-defined "carbon neutral reward" of the RMB to receive the low red envelope digital RMB carbon. These low-carbon, cash-based payment systems will encourage users to realize green and low-carbon applications, leading to lower cost of living.

The just concluded Central Economic Conference focused on the need to promote green lifestyles and low carbon emissions in consumer markets. Some insiders believe this to mean that the pursuit of a lower standard of living has become a turning point in eating, especially in dietary situations such as "eating, drinking, shopping".

Support digital RMB and stage party design.

The deepening of the renminbi pilot program continues. Take Meituan as an example, the green, low-carbon space has expanded from past cycling to modern delivery of food, e-tickets and other information, and perhaps with other sectors. food, clothing, housing and transport ”. in the future. This means that the experimental performance of the digital renminbi has increased with the market scenario.

Some in the industry believe that the demonstration of digital renminbi content will be similar to the initial home party activity. This will not only help popularize the future of digital renminbi, but also support toy and adhesive users, win-win status and mutual support of the host on the spot. create a virtuous circle. Based on these changing trends, the relevant business models will be regularly reviewed.

According to Meituan data, in September, Meituan launched the first month of its renminbi pilot program, which enabled more than one million Meituan users to open their personal renminbi wallets. On December 15, the first RMB low carbon cycling digital event started in more than three months, and about 8 million users were registered, of which nearly 2 million have withdrawn and opened the money wallet. digital RMB staff at the time of the event.

Broadcom Consulting senior analyst Wang Pengbo said the expansion of the Meituan low-carbon digital yuan project will be supported by the completion of the previous green venture. The state and the digital renminbi have been practiced and implemented, and a combination of using these scenarios provides an example.

“This approach, extending the flow of investment around the sales situation, enables users to create low-carbon lifestyles in accordance with regulations and guidelines. The benefits have been seen. Behavior for users using the digital renminbi . ", explains Wang Pengbo.