NFT Focuses On Luxury Clothing May Be An Opportunity To Change The Meta World

The Meta Universe is known as the Next Generation Internet. Since the future potential of the Metaverse is not limited, many tech companies are expanding the impact of the Metaverse market one after another. Indeed, in addition to tech companies, the clothing industry is also involved in building the metaverse to get a fraction of the cookies.

In December 2021, Adidas, one of the world's leading weavers, announced a partnership with Yuga Labs, founder of Bored Ape Yacht Club NFT, to develop a new NFT called Indigo Herz.

In addition to its partnership with Yuga Labs, adidas is also partnering with other companies related to NFT, such as the popular NFT spin-off project Gmoney and NFT PunkComics, developed by Crypto Punks.

PunksComic is an NFT comic book series drawn by Marvel and DC cartoonist Chris Wahl. Users can purchase comics using Ethereum. According to the website guide, each series has a different protagonist making the story. The main character of each cartoon wears an Adidas outfit.

Adidas said, “Today we jumped into the meta world, and it's time to step into the limitless world. Additionally, the blockchain gaming platform Sandbox recently announced that Adidas has joined the ranks of the meta edge sandbox.

The Sandbox is an Ethereum blockchain based on a virtual meta-world that allows players to create, build, and monetize their own gaming experiences using a token, SAND, global platform. Players can also purchase in-game NFT tools, which include virtual landscapes.

Famous luxury LV (Louis Vuitton) recently celebrated LV Louis Vuitton's 200th anniversary and received many new ideas to pay homage to the designer, including the LV box for clothing and fun NFT games.

In a mobile game called Louis Vuitton, the player plays an artist Vivienne from 6 different worlds and collects 200 candles to celebrate Louis Vuitton's birthday in the game.

The random LV card is set up every time you pick up a candle, and the chances of encountering a golden poster are minimal. Players who win a golden postcard will be selected for a raffle and will be returned to the LV website. The prize is a 30 LV Limited NFT graphic design by artist Beeple (Mike Winkel-mann). All NFTs are collectibles and can only be viewed through the game and cannot be sold.

In Louis Game, players can walk around and collect items. Additionally, players can modify their character using different LV characters in combination with prints and colors, and learn about the LV background by writing letters and more.

LV hopes to attract younger consumers (especially Gen Z customers) through its games. It's the first time LV has made a game, and it's free to the public. This is how LV has made a name for itself and it is a great opportunity for brands to present themselves to new customers.

The popularity of this NFT game can be estimated at the time of its release, reaching such mobile games as "Glory of the King" and "Peace Elite", ranking number one in the IOS free games ranking. . This game is really in LV mode. Promotion. Wave.

On December 6, 2021, Balenciaga acknowledged that the BoF's VOICES company had provided the means to advance the activity of the sites.

Balenciaga brand CEO Cédric Charbit highlighted the situation that today's consumers still cannot and will continue to buy after new product launches and consumers hear from them. Cédric Charbit believes that in the world of Metaverse, there are opportunities for consumers to become partners, to engage with different types of companies and to build relationships between them.

He also announced the creation of an independent sales team in the untapped digital arena of Metaverse.

Balenciaga also partnered with Fortnite in September 2021 to create new costumes and toys for the four most popular people in sports.

Balenciaga has also opened a virtual in-game store, and these clothes are also sold as new Balenciaga products, allowing users to continue to merge the virtual and real world through wear and tear, such as virtual game graphics.

Balenciaga Creative Director Demna Gvasalia showcased the Fall / Winter 2021/22 season in a video game, a change that has been welcomed by media and audiences alike.

In the past, the Internet was mainly a simple card. The meta-world can expand into three dimensions. It allows people to have a pattern and a dress, which gives a good opportunity for luxury.

Merchants can sell virtual goods in the virtual world, thereby increasing their income through physical stores. The growth of Meta Universe will bring a new e-commerce ecosystem and enhance the efficiency and effectiveness of the entire retail market.

Selling a virtual marketplace product adds value to an unnecessary marketplace and helps retailers make a profit. The high incomes have caused many names to be resolved in the virtual world, creating a positive circle.