Korean industry rushes into the meta edge

The meta-world is in waves in 2021. A lot of the world's biggest companies have been using the meta-universe for quite some time to eat those big mochi. Among them, Meta is the most active company and plans to move to Metaverse company and expand Metaverse business. Nvidia hopes to invest in the growing demand for chips while developing the Metaverse. National giants also have different levels of layout.

In Korea, governments and organizations have taken a positive approach to the metaverse. Previously, the 01 blockchain had been put in place and the Seoul Metropolitan Government announced the rules and plans, and announced that it would build the Seoul Meta Universe platform in 5 years. The Korean government has formed the Metauniverse Alliance.

At the industry level, the layout of Meta Universe and other applications are world-leading. Home businesses are actively investing or collaborating on platforms related to the metaverse. Home businesses have announced Metaverse funds linked to capital investment so that the public can participate in Metaverse investment. Traditional businesses such as furniture retailers also use Metaverse as a presentation. At the same time, the Korean entertainment agency announced an idol group featuring real and virtual people.

Active investment by Korean companies

On October 26, 2021, Kakao Entertainment, a joint venture with tech giant Kakao, announced a 12 billion won investment in Metaverse Entertainment, the organization of game developer Netmarble. Entertainment and Kakao Entertainment enter into joint venture agreement.

Under the terms of the deal, Kakao Entertainment will invest 12 billion won in Metaverse Entertainment through increased investment, and the two sides will cooperate under Netmarble F & C's Metaverse technology and Kakao Entertainment plan. The idol. The virtual idol will be unveiled next year and enter the global market. Additionally, in collaboration with Future Content, Kakao Entertainment plans to introduce IP resources for webtoons and online updates, and Netmarble F&C plans to take full advantage of the benefits of gaming. IP.

Netmarble is a video production and distribution company founded in 2000 and based in Seoul, South Korea, and today employs over 5,000 people. Netmarble has released several popular games, including "Lineage 2: Revolution", "Marvel Future Battle", "Star Wars ™: Force Battlefield", "Line Travel Tycoon" and "Seven Deadly Sins". mobile game. As of April 2018, it had invested KRW 2014 billion and had become the second member of Big Hit Entertainment (BTS's security company), and now owns 28.84% of the capital of Big Hit Entertainment.

In addition, Korean video game company Krafton Inc., which created PlayerUnknown's Battlegrounds, invested 5 billion won in metaspatial space on the Korean metaspatial platform Zepeto in July 2021. Zepeto is a virtual social platform. owned by South Korean internet giant Naver.

The Zepeto platform was launched in August 2018 and has around 240 million registered users worldwide. In Zepeto, the software allows users to play and communicate with others using 3D avatars. The platform is very popular with young users, especially Gen Z users. Top K-pop idols like Black Pink have held fan meetings at ZEPETO. World famous luxury brands such as Gucci and DIOR have also announced virtual clothes in ZEPETO.

Filles BLACKPINK ZEPETO Avatar 3D

Donggeun Bae, chief financial officer of Krafton, said on a results conference call that Metaverse is a growth company for the future development of the company.

Metauniverse is about investing

The Samsung Group announced the Samsung Global Metaverse Fund in June 2021. When the fund was launched, it was so popular that it generated 1-2 billion won (about 5.55 million to 11.1 million yuan) from income in a day. The Samsung Group plans to generate 100 billion won by the end of 2021.

In this regard, Samsung's Vice President of Consumer Electronics Choi Byung-geun said, “After the introduction of the new virus (COVID-19), people used it to work at home. , and interest in the Metaverse continues to grow. As Meta, Nvidia, Microsoft, and other tech companies around the world push their businesses into the meta world, the meta-industry advantage will grow faster and earn more money.

Mirae Asset Korea and Samsung Group announced the Mirae Asset TIGER Fn Metaverse ETF on October 15, 2021. On December 17, the stock closed at 12,150 won (around 65.21 yuan) and the price has since increased, the rate of enrollment is therefore 15.11%.

Mirae Asset TIGER Fn Metaverse ETF Past trends

Source : site Internet de Market Watch

KB Asset Management also announced the KB KBSTAR iSelect METAVERSE ETF, which launched on October 15. As of December 17, 2021, the ETF's closing price was 11,635 won (approximately 62.44 yuan).

Trend history of the KBKBSTAR iSelect METAVERSE ETF

Source : site Web Yahoo Finance

The NH-Amundi HANARO K-Metaverse MZ ETF initiated by NH Amundi Asset Management will be listed on October 15, 2021. As of December 17, 2021, the KRW closed at 11,675, up 10.51% from the quotation.

Historical tendencies of FNB NH-AmundiHANARO K-Metaverse MZ

Source : site Internet de Market Watch

According to Bloomberg data, four Metaverse ETFs issued in South Korea have risen by $ 288 million (about 330 billion won, about 1.8 billion yuan) so far. It should be noted that most of the money is handled by a merchant. Bloomberg estimates that by the end of 2021, the assets of the Korean Yuan Universe ETF will exceed US $ 600 million (approximately RMB 3.825 billion), of which 90% will be invested by investors.

Old companies have entered the meta-world.

In July 2021, SK Telecom (SK Telecom), Korea's largest telecommunications operator, announced the “eplan” virtual world software. Users can organize and join meetings through cartoon characters in the virtual world. In this regard, SK Telecom reports that the market demand for the virtual world (or virtual world) has increased significantly as the relationship gradually shifts to a more neutral relationship due to the presence of a new disease (Corona 19) . meta-universe).

Ifland, like many similar products, allows users to create their own avatars and communicate in 18 different virtual spaces, including meeting rooms and outdoor spaces. At the same time, the virtual space can accommodate up to 130 people. According to SK Telecom's announcement, it is currently available on early versions of Android and iOS, and the Oculus Quest version will be released later.

The virtual world of Eland

SK Telecom Executive Vice President Huh Seok-joon announced on the 13th that SK Square, the capital's division, went public as an independent trading company in November 2021 and plans to enter the meta-world. . SK Group is one of the organizations established in Korea, and access to this meta world is very limited for Korean organizations.

CEO Seok-Jun Huh said it would take years for the Metaverse investment to bear fruit, as it wasn't long since the Metaverse had seen the light of day. In an interview with Bloomberg, Heo Seok-jun said, “The business of SK Group needs to improve in terms of communication, and the way customers communicate will change. mobile phones to the future metaverse.

Other traditional industries have also expanded the meta-global market using virtual reality. For example, Samsung Electronics opened the Samsung VR Store, a shopping service, in October 2021. The Samsung VR Store has no limited space and can simulate the entire process from shopping to shopping. . Consumers can access the Samsung VR store through a computer or mobile device to explore, view and purchase in a real shopping environment.

In this regard, Samsung Electronics explained that the announcement of the Samsung Electronics VR Store highlights changes in the food industry and changes in the global environment. As a novel coronavirus virus (COVID-19) is transmitted, Samsung Electronics hopes to provide consumers with a safe and easy way to shop in an unrestricted environment. for

Besides Samsung Electronics, another Korean subsidiary, LG Electronics, updated its official website in April 2021 and introduced augmented reality services, allowing customers to properly install LG electronics in their homes.

Start a virtual influencer

Espa is a girl group created by SM Entertainment in Korea in 2020. Unlike virtual organizations, Aespa focuses on the integration of virtual and real life and has 4 members. South Korea and actual members, "8 Girls" Idol ".group".

pab espa

Since his beginnings, the conflict around him has not stopped, and his fame remains there. The rise of young Korean teenage girls fighting, giving birth and separating in Espa has also affected the feelings of fans and the market towards young girls. Plus, unlike pure and cute Korean girls, Espa's style, choreography, and makeup all focus on understanding the future of tech that couldn't be found in Hallyu. Espa is like trying for SM Entertainment to see pictures of future idols.

SM Entertainment broadened its aspirations for founding SMCU (SM Cultural Universe), and in 2016 SM Entertainment Senior Co-Founder Li Xiuman hosted a Culture Technology, Culture and Technology (CT) event. The work plan is divided into three stages.

1. Create a culture Create artists and themes,

2. Developing a culture that takes artists and themes to the next level of business

3. Extend the culture of expansion to other industries based on basic resources and knowledge.

Aespa was decided by Li Xiuman to be the start of the construction of the SMCU. Li Xiuman also believes that large-scale robots powered by data will play an important role in the entertainment industry in the future. Virtual idols have many advantages over real idols. The first is that there are no contract issues. Some artists are trying to make more money, making businesses less powerful, but bots don't have this problem. Then the robot can generate content non-stop for 24 hours. After all, there are no problems with dehydration. Recently, there has been a lot of controversy in the entertainment industry, making personal photos of many people more popular. Robots will not suffer from this situation and will not protect the business from the disruption they experience.

Developed by the Korean Yuan Universe Alliance

The Korean government announced the "Metaverse Alliance" in May 2021, hoping to play a key role in the metaverse industry and promote the development of the metaverse technology and ecosystem. The meta-organization includes 17 companies, including telecommunications giant SK Telecom and automaker Hyundai Motor Company, and 8 business groups, including Korean internet company Flames Association. With the South Korean government's commitment to integrated interventions, it now engages with more than 500 companies and organizations, including Samsung and KT (Korea Telecommunications Conglomerate).

Through this partnership, companies and enterprises will be able to bring together different models and technologies, creating a team that advises on ethics and culture, policy issues related to the metaverse market and the direction of improvement plans. metaverse. The Research and ICT Department announced that it would promote integration, including supporting the development of an open metaglobal platform.

The head of Korea's science and technology ministry said he hopes the Korean government will play a key role in the metaspatial industry. The government announced its 2022 budget last week and plans to invest 9.3 trillion won (about 51.6 billion yuan) out of a total of 604.4 billion won (about 3.23 billion won). to the metaverse.

Deputy director of research and technology Cho Kyung-sik said he hoped the new metamundane economy would be boosted by government and industry cooperation to keep it afloat and avoid future relationships. It's a business, but it's an open meta edge platform.