From beauty expert Liu Yexi to the government-led metaverse: the intersection of virtual and reality

In November, a virtual beauty expert who managed to capture the devil became a hot topic on the internet. On October 31, Douyin's account “Liu Yexi” posted a short video titled “Now the world I see you can see”. The tags are "virtual idol", "meta-universe" and "makeup".

It happened on Sunday, and according to Feigua's stats, the short video of just two minutes received 2,477,000 likes in five hours that night. Just a day after the video's release, she got over a million followers and as of November 29, although Ryu Ye-shi has only announced two films, the number of fan accounts has exceeded 5. , 6 million and the number of likes. of the video is 3.42 million. up to the dog. Liu Yexi is on fire with the meta world tag and the virtual idol!

Speaking of virtual idols, we should mention the concept of "meta universe" which will not grab public attention until 2021. In March 2021, Reblox, the first product of the Meta Universe concept, was listed on the New York stock market. Exchange, following the Meta Universe boom, attracting many domestic and foreign investors and investors.

Liu Yexi's interest is also linked to the hype around the concept of the meta-universe. Xie Duosheng, founder of Chuangyi Video, which manages intellectual property, also told the audience that Liu Yexi's popularity was 60% thanks to the good times Metaverse peaked again after Facebook changed its name. It wasn't something we did on purpose or it was only 30%. 10% are in the viewing world and plans are created for all video content. "

Recently, the Seoul Metropolitan Government announced the "1st Metaverse Five-Year Plan (2022 ~ 26)", which expands the Metaverse to seven areas, including commerce, education, tourism, books, tours, cities and circuits. Management and use of infrastructure.

While tech giants like Metaplatform, Nvidia, and Microsoft recently announced their plans for the meta world, the meta world has emerged as a vehicle to improve that.

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Who is Yeshi Ryu? what it looks like When it comes to connecting with the meta world, we have to talk about the content of the movie.

The photoshoot began with a look at the woman's back, and the camera suddenly pointed a group holding a cell phone at her to photograph her. As the woman turned around, her racial sensibility and futuristic, special makeup caught her attention. Just a boy came over and asked, "Do you want to surprise people with that ugly face?" And asked if he was a real person. A woman who claimed to be “Liu Yexi” asked her son if he was ready to try, and the boy said, “I am not afraid. Liu Yexi immediately put it on the boy's eyes. At one point, the same street was all over town. "

The internal group 'Chuangi Video', which is in its third year of foundation, is preparing to promote new content with an emphasis on digital content and corporate culture. After various industry scans and research data, they decided to take the “virtual idol” bus to hold the cup of “beauty soup” in the meta-universe world.

Xie Duosheng, founder of Chuangyi Technology, said in an interview, “During the first three years of special effects video post-production, the team has accumulated previous experience, such as CG technology and face sales. . At the same time, she also produced this idea.

Reblox encapsulates the characteristics of the meta-universe as a virtual self, convivial space, immersion, low latency, diversity, accessibility through one device, offers business, freedom of association and prosperity.It refers to the fact that humans enter the virtual world and have a virtual self, and experience it as entering another world.

And virtual PIs like Liu Yexi are just characters from the story, and their relationship to the meta world is a continuation of real life in the virtual world.In the future meta-world, it is likely that the content of offline scenes will be more user-accessible virtual scenes, with the content of the scenes available in human fantasy will be real and interactive virtual scene content.

Today, Liu Yexi's virtual intellectual property can still bring real business benefits. The next symptoms of "Yeshi Wii", which is known for its beauty makeup, are related to beauty makeup. According to founder Xie Duosheng, after Liu Yexi, within a week, the group was invited by thousands of names, including beauty and skin care, daily diet and chemicals, and technology companies went online.

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Seoul joins the "Metauniverse platform" for the first time

According to the official website of the Seoul Metropolitan Government (SMG), the Seoul Metropolitan Government recently announced the first five-year plan (2022-2026). At the end of the 22nd, the first metacosmos platform developed by the city government will be unveiled.

According to The Verge, the Korean News and Communications Business Promotion Group formed the “Meta Universe Alliance” by bringing together 25 organizations and companies in early May. Focusing on the Global Meta-Space It is believed to contribute to the development of the global metaspace while stimulating the development of the Korean metaspatial industry.

In terms of infrastructure, the city of Seoul announced the first Metaverse Seoul platform developed by the Seoul Metropolitan Government, known as the “Metaverse Seoul” platform in three phases: introduction in 2022, expansion in 2023 -24 and the deadline is 2025. -26 is the completion time. With a total investment of 3.9 billion won, Seoul plans to complete the first construction of the Metaspace platform by the end of 2022.

According to the plan, the Seoul Yuan Universe Platform will become an integral part of the Seoul Yuan Universe ecosystem, becoming a vector of business, tourism, educational and other activities, decomposing space and place and providing public services. . Overcome speech problems, develop management to improve the performance of civil servantsIn order to prevent abuse of the platform, Seoul City will also establish a policy to guide and develop a culture that promotes public health and safety.

The meta-world aims to create a virtual world that transcends remote areas, so the integration of technologies such as energy, communication, and modeling is a viable option. Longevity has been determined in the age of the meta-world. world. The development of the global meta-universe also depends on advancements in technology, and many new industries will be developed in the final form of the meta-world.