What is the "spirit" of false character?

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The virtual person exists in digital form, with the appearance, characteristics and personality of the person, and depends on the virtual image seen through technology. As an important medium in the metaverse, virtual people can bring rich content and experience to the metaverse. Fake people can print, but how do you make a fake person a different "soul"? Let's start with the logic of the construction industry -

Quadrant classification of virtual humans based on content design and implementation.In two dimensions of design, functionality and application, virtual humans can be divided into four categories: service-oriented virtual human (PGC mode of operation), virtual idol (PGC). IP value), avatar (UGC mode) and creative properties. . . (UGC IP value). The four types of virtual humans are technically similar in production, but have completely different development in their application.

Politics: Public media has become a program-oriented virtual human development.October 22, at the "14th Five Years" Research Conference on Online Radio, Television and Broadcasting, Virtual Anchors and Animated Sign Language Broadcasting, Nature, Weather Forecast, Miscellaneous Performance, research and education and new design. . As a result, service-oriented virtual people have become faster on the news scene. It has been constantly updated.

Technology: AI helps reduce costs, highlighting the cost of peak power.With the support of machine learning, computer vision and other technologies, virtual humans have become the best in terms of features such as facial expressions, visual arts, speech and communication skills, which reflect the characteristics of the future. At the same time, with the advancement of AI algorithms and the emergence of production platforms, the premise of virtual human creation has also been lowered, making it accessible from the C side. The market sees virtual people themselves- themselves, but ignores the IT support behind them, statically representing virtual people only needing to use design and development strategies to post surreal images compared to real people. Dynamic displays need to be modeled, animated, and sound-based, and require motion capture and rendering skills. Interactive virtual humans are in high demand for the edge of power that will enable new computing.

Business model: virtual idol first, then UGC star and ocean.The virtual idol only takes the form of a Vtuber virtual anchor, largely because of the low starting point and the easy and fast experience. The number of virtual anchors in station B has been steadily increasing, and the monthly turnover has reached 2 million yuan. In the future, self-publishing platforms are expected to appear as virtual idols in multiple vertical positions, and the creation of virtual humans is found in UGC. .

DAO: A community-based design that empowers people.The famous "Hatsune Miku" is a classic example of community-driven, self-created content. Many producers released their own music based on the "Hatsune Miku" incarnation, but now they are facing problems with the producers. Because there is no economic model. The virtual idol ecosystem developed by the UGC community can partner with DAO to create new business models in Web3.0, and participants can share in the growing IP distribution revenue.

Investment Tips:We recommend careful monitoring of virtual humans and IP operations. 1) Virtual Human Creation: NVIDIA, Tencent, Unity, iFLYTEK, Jebsen, Fengshang Culture 2) Virtual Human Labor (Media Report): Mango Supermedia, Blue Cursor, Saturday, Zhejiang Wen Internet, Aofei Entertainment 3) Virtual Human Computing Performance: American Pixel, ZTE, Eosun, Zhongji InnoLight, Guanghetong, Meige Intelligence, etc.

report incidents: Technology development is lower than expected, blockchain risk management policy, blockchain infrastructure development is not as expected.

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With metaverse processing in place, virtual people are seen as the primary traders in the market. Are anime characters the only ones in the digital world? How to make virtual people have different "suls"? This article provides Metaverse, UGC, and DAO to discuss future developments in the human economy.

Virtual Reality Status: Business and Community Integration, Improving Performance and IP Value

Fake characters have recently gained popularity, and on October 31, Douyin-born fake character Liu Yexi received millions of views overnight. Liu Yexi isn't the first character to be fake. Hua Zhibing from Tsinghua University, celebrity Douyin Axi and goddess Jiyuanmei have many fans on the big platform. Nearly 400 million people nationwide follow virtual idols, and last year virtual commerce doubled to 200 billion people in two years. At NVIDIA GTC 2021, Huang Renxun focused on introducing toy-me virtual avatar and virtual humans, and the response was great.

What is a virtual person? Virtual people are in digital form with human appearances, characteristics and behaviors and trust the virtual images seen by the device.Simply put, a virtual person is a digital image that makes users feel personal. Now, virtual people can play many roles, such as virtual anchor, virtual idol, virtual reporter, virtual assistant, etc.

Virtual people are an important part of communication that can bring rich content and past experience to the metaverse.

The development and operation of behavior patterns largely depends on the operation of the expert group and the UGC content of the interest of the community, and the application scenario of the delusional behavior, mainly on the functionality and value of Intellectual property.In two dimensions: design, functionality and application scenarios, we can divide virtual people into four categories:Virtual customer service (PGC mode), virtual idol (PGC type IP), digital avatar (UGC mode), creative support (UGC IP value). The four types of virtual human applications are completely different and integrated with technology, but with some design differences.

Virtual human services provide social services to users.Compared to chatbots, digital services and digital people, the advantage of virtual people based services is that they can perform more important tasks due to high modeling and intelligence. From movies and TV to finance and games, virtual people can offer a wide range of services, providing smart and profitable services to users. Xinhua News Agency virtual news correspondent and CCTV presenter using virtual name fall into this category, are jobs that need human images and have become a good landing point for service pointers.

A virtual idol is a virtual image with its own identity by means of.Virtual idols can also make movies, advertise in media, advertise products, participate in merchandise, and even make movies and TV shows. The virtual idol is made by the IP company and the content is created by a team of experts. For example, in 2016, the Japanese virtual idol 'Gangai' was born, and the main creative group received a cute and cute face 'lib dag'. , and this 'V Tuber' type comes to mind. .

The avatars and virtual idols service is developed and operated by a team of experts to enhance the interaction between the platform and the user. With the rise of MCN in recent years, these avatars will have more revenue and business models, leading to new "new fun". Like News and Douyin. Overall, these virtual human beings work fine as PGCs, but the ecosystem is also closed, and the production and operation process is done by their own team or outsourced. The “soul” of a virtual person is defined by the organization and created by the production platform.

Virtual Avatar was created by the game "Pinch Face", which provides users with a high level of accessibility.The game 'Pinch Face' which meets the user's personal needs is a game of 'The Elder Scrolls 3' and is now widely used in many games. . During the long development period, the tunable parametric data type of the "Pinch Face" system was very good, and its complexity gradually increased as the algorithm improved. In the future, virtual avatars, avatars, will not only be popular in gaming applications, but also encourage social interaction. The virtual avatar can enhance the user's understanding and at the same time meet the virtual demand.

According to community producers, the images and depictions of these fake symbols are not the same.The best-known creative medium "Hatsune Miku" is a soundtrack released by Crypton on the VOCALOID text-to-speech engine with anthropomorphic imagery. Due to the beautiful soundtrack of the original soundtrack and the printed media of the Krypton company, the Hatsune Miku community has grown tremendously and great community work has been born. In 2009, the world's first holographic figure held a concert of virtual idols. . Later in China, "Luo Tianyi" was also introduced, and the producer bought the music of "Luo Tianyi" so that Luo Tianyi could sing his favorite songs.

Virtual human development: PGC and UGC integration, hyperrealism, and low-threshold dual development

The rise of virtual human tracking is not a one-time phenomenon, and application scenarios continue over many years of technology development.In the early 1980s, developers began experimenting with creating digital images with character. However, due to the limitations of digital people at the time, the app was restricted as it was hand drawn in 2D. In the early 21st century, as technologies such as computer-generated (CG) animation, voice capture, and sound synthesis gradually developed, virtual humans began rapidly and virtual humans created with CG technology were widely used in appearance. Advances in information technology over the past five years have made it easier to create virtual people, improve their interactions, and enter rapid development. Now, the fine design of virtualization, capture, and AI interactions continues to improve, enabling virtual humans to achieve real-world integrity and the ability to express imaginative ideas and communicate. .

While the development of virtual humans continues to improve, the productivity startup is also weaker.Driven by technological advances, supported by technological education, in-depth study, computer vision and other technologies, virtual humans have become more and more long-term such as facial expressions, facial expressions, speaking skills and connections, which show the height of the future. characteristics. At the same time, with the advance of AI algorithms and the emergence of production platforms, the beginnings of virtual human creation have slowed down. False images marked only count and divide surreal images against real images by modeling and modeling. Dynamic displays need to be modeled, animated, and sound-based, which often requires skill capture. Interactive virtual humans need intelligent intelligence to recognize and interact with creative users.

1. Virtual Human Production - Counting energy is king and the universe is in place.

Currently, the most important method to create virtual people is to scan models.It can be divided into two types: static design and static lighting design, static electrical equipment is also important, and high-precision dynamic lighting field. Three-dimensional reconstruction technology appeared. In the future, dynamic light field reconstruction technology will be added to the production of static virtual humans to improve the light and shadow of virtual humans and the light of users. dynamic reconstruction of the light field The use of equipment gradually decreases and reaches different noise levels. .

Platform-based devices support the creation of small, high-precision virtual humans.In early 2021, EpicGames developed MetahumanCreator, a tool for creating beautiful images, based on pre-built prototypes, allowing users to quickly and easily customize their own virtual human models. The function of these tools is to allow small groups and individuals to quickly and easily create the characters they need, improving visual quality and reducing production costs.

Virtual human drivers rely on providing human motion to the virtual human model.Migrating captured motion capture into a virtual human is the primary way to create 3D virtual human motion. Motion capture technology can be divided into optical, inertial, and computer vision-based motion capture methods depending on the different methods used.

Optical capture and inertial capture are commonly used in manufacturing.Optical capture is mainly used in medical, sports, film and other industries, for example, in October 2021, Qingtong Vision and Huawei will provide the world's first two-dimensional 5G VR idol in media, perfecting the elegant dance of virtual idols. . . Inertial capture has also been widely used in film and television productions to better represent 3D virtual idol images and interact with users. In the future, with the improvement of computer technology, it is hoped that motion sensors will replace poor sound recording and broadcasting technology and transform into digital technology from human cinematography.

Visual capture technology dramatically reduces initial usage.Visual capture is commonly used in consumer applications, and face and leg capture can be achieved through the phone's built-in deep camera. As virtual idols are rapidly gaining popularity among young people, low resolution solutions are expected to become the first choice for UGC developers to switch to virtual idols. For example, APPlivelinkface launched by Epic can easily capture user face movement and push it to the production platform.

Rendering technology can be divided into real-time and offline rendering. The former is fast and suitable for gaming or interactive scenes, and the latter is designed for scenes that require high power and precision.Real-time rendering refers to the calculation of time and output of graphics data, where each frame is counted against the frame against the actual ambient location, camera position, and whatever is not. The first real-time rendering technology was short-lived and used limited computer equipment, but the efficiency of processing speed and accuracy has been greatly improved with the improvement of algorithmic counting power and hardware level . Offline rendering technology image files are not produced by calculating the real time, the operation time is long, the quality is high, and the equipment includes a lot.

Create false symbols - counting power is king and the edge is up.Today, when creating virtual humans for the metaverse, we will focus more on edge computing. As mentioned above, the metaverse indicates that the integration of virtual and real offline rendering is not sufficient, and the real-time real-time space requirements are very high in computing power. Although most energy calculations in the market focus on the cloud, we believe that the real workload must be solved at the edge of the terminal, which uses a lot of edge calculators. This architecture is different from the existing one. communication counts power. architecture. In the past, Unity has worked with Verizon to develop high throughput, low latency digital solutions ranging from entertainment apps to business devices. Communication and IT infrastructure service providers play a role, as independent companies cannot solve the performance problems of the Chinese side; Following. effect.

2. Virtual human interaction - fusion of AI and real people

Human-to-human digital communication can be divided into AI driving and human driving depending on the driving environment.Real-time integration with message capture allows virtual people to interact with the audience in real time. Expert drivers can read, analyze and recognize the external input data of the intelligent machine, determine the human data after the release based on the analysis, and then drive the character model to create the sound and function. Make digital people interact with users. The development of virtual people is slowly opening up the market. With the development of advanced technologies such as deep learning, machine learning, computer science and natural language processing, virtual humans will gradually integrate more customer feedback, intelligent marketing and other operations. , and create a positive image for customers. .

AI-powered virtual humans rely on a variety of technologies such as speech recognition, natural language processing, voice communication, facial speech, and more.In voice recognition, original companies such as iFLYTEK, Baidu, Tencent and Ali have been established. The development of cognitive understanding in natural language is slower and several times more difficult than fluency in speech. Good companies include Google and IBM. Text-to-speech is now widely used, but is often recorded and released as clips and is still far from true self-expression. The virtual human realization of intelligent synthesis in terms of speech movement, which is only used by creating a correlation mapping between input and output audio and output data. The main design idea is to train the model with written to speech or spoken animation files, obtaining models that can drive spoken animation by writing texts, and then use the model to intelligently create the image of human mouth. .

What is the cost of virtual human commerce?

1. Rapid service-oriented virtual human development is needed.

Along with advocacy, media will be a challenge in service-oriented virtual human development.October 22, at the "14th Five Years" Research Conference on Online Radio, Television and Broadcasting, Virtual Anchors and Animated Sign Language Broadcasting, Nature, Weather Forecast, Miscellaneous Performance, research and education and new design. . Thus, service-oriented virtual people in the media have accelerated these efforts. Xiaozhen is a virtual journalist co-founded by Xinhua News Agency's National Core Institute of Media Convergence Production Technology and Systems and NExT Studios, a subsidiary of Tencent Interactive Entertainment. They were unveiled on June 17 and June 12 in Shenzhou. On the day of the pilot's release, the on-site chat got closer to the public. CCTV News has announced the first virtual AI signature anchor designed with AI technology to provide voice services to deaf people in China for the Winter Olympics.

The reality of today's avatar service pushes the boundaries of the Uncanny Valley, and application scenarios will guide its growth."Uncanny Valley Theory" shows that humans have a strong sense of human nature, and some of their immediate reactions are very disgusting. Even the slightest difference between a robot and a human can make it obvious and dazzling, and very harsh and scary. With the development of virtual machine users, the creation of virtual people with better performance makes the services provided by virtual people more. When technology pushes users to the edge of this unique valley, when virtual and real people will not know the difference in appearance, application scenarios will lead to greater room for improvement.

Virtual human services can modify many rules.By creating virtual people for special occasions, savvy users can improve themselves. Events include film and television, finance, culture, education, health and shopping.

2. Steadily Growing Virtual Idol Market

Currently, the virtual idol is the largest virtual people market, and the market is growing.Among them, the virtual client usually takes the form of a Vtuber virtual anchor, and the main reason is the low starting point, and the experience is simple and fast. In 2016, a virtual anchor "Jian Ai" was launched on YouTube and gradually began to grow. From January 2020 to June this year, the number of virtual anchors in Bilibili increased almost seven times. The catalyst is usually due to the following two factors: the impact of the spread: all growth in online business is new business. , need more. Leaving virtual agent IP: Leaving virtual agent idol group 'Holive'. Due to the insufficiency of the IP head, fans, industry and investors have been eager to find new constraints, offering some improvements to the new virtual anchors.

According to the revenue of the Bilibili virtual anchor in November 2021, the monthly total revenue of the virtual anchor reached 54.66 million yuan, and the revenue reached 255,000. The "Gircarol" virtual anchor, which is the first , earns 2.14 million yuan per month. Of these, the birthday party, which lasted 4 hours, garnered a total of 1,899,000 wins.

Virtual idols are not based on surreal virtual human creation technology, but high-precision virtual human production technology gives virtual idols a new way of working.With the advent of technology, surreal virtual idols such as Ayai and Michela, who find it difficult to distinguish between real people, may appear, and there may be more variations in design patterns, industry and business, and they can follow beauty bloggers. , model, etc. The first virtual idols were usually two-dimensional figures, and the expressions were music, animation, CG, etc. The content of these virtual idols is usually video entertainment.

Metaverse - Turning virtual people into "souls"

1. DAO will support community development.

The production and use of digital content is inextricably linked to the community.The famous "Hatsune Miku" is a classic example of community-driven, self-created content. The history of "Hatsune Miku" dates back to 2007. Music software developer CRYPTON created a Vocalid sound library that creates "Hatsune Miku" and uses a special script. As of September 10, 2007, it accounted for 30.4% of the Japanese music software market, four times the second place. The community is directly involved in creating value and sharing and publishing it online.

Many creators have presented their music as an embodiment of "Hatsune Miku", but now they are faced with the problem of losing the creator. ""Hatsune Miku" wrote a lot of content in various genres, and musicians and service providers also agreed, realizing the win-win situation and creating a good circle. "Hatsune Miku" is too long. However, in recent years, due to the departure of the P-Master (founder) of Hatsune Miku, the good content has decreased and the impact of IP threats, there have been oil, rice, oil and. salts difficult to generate electricity.

The virtual idol ecosystem developed by the UGC community can collaborate with DAOs to create new business models, and ecosystem participants can share money distributed via IP.Decentralized Autonomous Organization (DAO) is a form of global digital organization based on blockchain technology, a public organization that governs policies by ensuring that the interests of participants are the same and the goals of the organization can be achieved together. DAOs have several key elements: transparency of information, token incentives, open source code, community autonomy, member ownership of the organization, independence, and openness. The DAO-based token industry allows developers and fans to benefit from enhanced IP ecosystems.

(For more details on the DAO, see the previous report "The Metaverse (VI): The Function of the Metaverse D.like》)

2. Virtual avatar and digital identity

Web3.0 has the characteristics of trust and distribution, and users have the right to manage their privacy.To use Web 3.0, a variety of technologies such as blockchain, intelligence, and the Internet of Things are required. Among them, blockchain technology in particular is based on the vision of Web 3.0, also known as blockchain. One of the reasons for the “Internet of values”.

Decentralized digital privacy is at the heart of Web 3.0.The most important feature of Web 3.0 is the management by users of their personal information, the owner being able to access their personal information whenever they wish, without resorting to specialized service providers. At the same time, with the help of blockchain technology, it is possible to increase the security, independence and mobility of user IDs. For example, decentralized records and NFT avatars, digital identifiers, are in the hands of users and can be used throughout the project.

As a symbol of digital identity, virtual symbols can be recognized and used on many platforms in the future.Currently, Twitter, Discord, Xiaohongshu, etc. all support the NFT digital collection recognition function, allowing unique virtual avatars to be exchanged across multiple platforms and become the real characters of the digital world. Based on 3D model data of virtual characters, it should be open to many future project platforms to achieve true digital identity in the metaverse.

Kev nqis peev zoo: Layout production operations Edge IT tracks dominated by virtual humans

We hope to see more and more fake characters appear in the next five years, they will make more souls appear as NFTs in the metaverse with NPCs (not player characters) in the game. The management work model AI-designed content (AiGC) has also been reviewed by a team of community experts. At the same time, virtual humans have higher demands on computing power, and the inclusion (including counting, communication, storage, etc.) of events has become increasingly important. It is recommended to pay special attention to virtual humans and IP operations. For apps, we've eliminated the following lenses.

report incidents

Technological development does not meet requirements.The advancement of technology in virtual humans is less than expected.

Regulatory Risks Related to Blockchain Policy:Currently, blockchain is in the early stages of development, and there is some uncertainty in the management of blockchain technology, project funding and tokens in many countries around the world, so there is uncertainty in the job creation by the manufacturing industry.

The development of the blockchain infrastructure has not met expectations.Blockchain is an important technology for solving the financial chain and self-awareness. Now the blockchain infrastructure cannot support high export performance. is not. meets expectations.