Is it time for Apple's meta-world to change the iPhone?

After Zuckerberg announced the concept of the metasite and changed Facebook's name to meta, more companies caught up with the metasite and the value of its products skyrocketed. Unlike most companies, Apple does not use the term "meta universe".

Cook's denial of the meta world may result from his hostility towards his meta opponent. Ma Tianyi, senior analyst at Minsheng Securities Communications and Yuan Universe, said global sales of mobile phones and other Apple hardware products are still very advanced. .

Other voices in the industry believe Cook is developing a smoke detector that denies the global meta. Metaverse, Apple may be late, but not.

Recently, the news that Apple plans to announce AR glasses next year has rocked the industry. The iPhone will be replaced by the AR in 10 years.

Today, iPhones have over 1 billion users, which means Apple will sell at least 1 billion AR devices in 10 years.

Apple's product version of the AR device is said to provide Mac-level capabilities that can work on its own without the need for a computer or cell phone, while also supporting apps and having its own ecosystem.

In the past, Ming-Chi Kuo has predicted that Meta (Facebook), Apple, and Sony will become the top-grossing names in the meta-global industry by 2022.

Guo Mingchi pointed out that Apple's AR devices can provide Mac-level computing power, have their own environmentally friendly and widely used software, and support Wi-Fi6E technology to facilitate data transfer.

According to the statement, the performance of Apple's AR devices will be far beyond the iPhone, and the use situation will be wider, can be used in a mobile office, can take photos, make phone calls and replace the iPhone. .

Besides Apple, Sony and Meta (Facebook) are both partners in the "Meta Universe" product line, and the giants have focused on AR stores and appear to have set up industrial exchanges.

Ma Tianhao predicts that Apple's closed ecology will also bring benefits to its AR headsets in the future. Eco-friendly closed curls have the advantages of stability and smoothness, and are also important for the development of the metaverse.

For example, Siri, which Apple has developed with years of speech experience, can help AR become voice recognition and control. Apple Watch Assistive Touch can help you with AR interaction. For example, only a few feet can control the clock and recognize the connection of a cellphone / watch / AR glasses.

Apple also released ARKit and AppClip later to support the AR software ecosystem, and now the full rollout is just beginning. - Open the tool and the AppStore. Thousands of AR apps. "

It's a breakthrough, just like the cell phones of 2007, with many market players in need of improvement and consolidation quickly, with giants like Apple becoming the leader in development.

Now, human interest in the concept of the metauniverse is unprecedented. Brands like Apple have their own IP halos that seem to sell better than first-generation iPhones.