Sales were $ 1.5 billion. Lin Junjie and Zheng Zhigang fell into place. What's the hype for virtual lands?

财联社 view 2343 2021-12-21 10:25
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The boom in yuan space speculation continued, from famous singers to the chaebols.

The starting price for a lot in Sanbox is US $ 99.9, and after trading the price up to US $ 68,000, an increase of 680 times. Hong Kong regional conglomerate Zheng Zhigang has announced plans to establish an "innovation center" by investing $ 5 million (about 32 million yuan) to buy another site for "The Sandbox."

There are many similar stories, but land prices in the meta-world have increased, even beyond land prices in the world. According to industry insiders, Web 2.0 has fallen into slow growth, and more money is being sought to invest in new ideas, new businesses, and products.

The Blockchain Daily reporter discovered that virtual reality games currently on the market mainly include the "Rainbow Universe" created by Decentraland, The Sandbox, Cryptovoxels, Somnium Space and Tianxia. Show.

golden virtual buildings

On November 23, singer Lin Junjie announced on Twitter that he had purchased three virtual lands on the Decentraland platform and entered the meta-world. It is estimated that approximately $ 123,000 (approximately RMB 787,200) was spent on our "land".

On the same day, on the US virtual platform Decentraland, digital land was sold for a hefty price of $ 2.43 million (about 15.52 million yuan) and about 27,000 yuan (about 20 million won). the square meter.

Besides Decentraland, the virtual terrain of the sandbox platform has also become popular.

New World Development Group Hong Kong owner and CEO Zheng Zhigang bought one of the largest digital sandbox companies to create a "new space" in the Great Bay area to showcase business ventures of the startup. His investment in this virtual land is about $ 5 million (about 32 million yuan).

It has been announced that Zheng Zhigang will launch 10 companies specializing in this virtual field, including genetic testing and diagnostics company Prenetics, logistics unicorn Lalamove, technology accessories brand Casetify and more. The two companies are joint ventures with New World Development and Zheng Zhigang. A company has a link or a partnership. He also said that these initiatives will launch NFTs, experiences and fun.

Lin Dongcheng, president of Blockchain Technology Innovation Center of E-House (China), told reporters at Blockchain Daily that virtual earth is just a name and priority is the value of innovation run after him. Businesses and celebrities are buying virtual land for high prices and enjoying high traffic rates in many areas.

In addition to Zheng Zhigang and Lin Junjie, many artists and organizations have recently entered the sandbox meta-world.

According to Sandbox's official Twitter, famous sports brand adidas Original has landed in the Sandbox meta-world, and both sides are looking forward to cooperation and future development.

Snoop Dogg, the king of American rap, also broke into the sandbox meta-edge and began selling the Snoop Bus land on December 2, Beijing time, by selling land near virtual real estate. by Snoop Dogg.

"Unlike traditional internet access, blockchain does not have a huge basis for monopolizing traffic capital and is more empowering." Distribution Technology CEO Da Hongfei told a Blockchain Daily reporter that virtual plans have no limits. According to the laws of physics, the resources that a single "block of land" can provide can be very rich, which interferes with the integration of the blockchain.

“Whether it's SandBox or Decentraland, we've seen similar models. The combination of presentation and sales, integration of games and presentations, as well as some financial performance, ”added Da Hongfei. You can provide users with a wide range of products, services and features, such as Future Stories, Finance, NFT Shows / Buy, GameFi and more. Users only need to touch the nearby "ground" of the chat interface to get it.

Featured Virtual Field Games

The named virtual real estate is real estate in the meta world. Each region of the meta-world has a unique, non-exchangeable and non-homogeneous token (NFT or code), which differs from region to region and from region to region. Developers and gamers can buy / sell on primary and secondary business platform and use virtual real estate to build their home or business.

Who is the key person in Meta Universe Real Estate?

The first is the land provider. The land is provided by the game developer. Industry leaders include Decentraland, The Sandbox, Cryptovoxels, and Somnium Space.

成交额15亿美元 林俊杰、郑志刚跑步入场 虚拟土地炒作的是什么?

(Virtual principal of the game)

Decentraland was developed by two Argentinian software engineers, Etaan Ordano and Ari Meilich. Around the square called Genesis City, you can create your entire plan: shops, towns, etc. Decentraland has a total of 92,598 virtual real estate, totaling $ 908 million auctioned.

Gold iving platform token auction price increase

Somnium Space is a global reality cross-platform that was launched in 2018. It allows users to buy land, build more buildings, and bring in platforms to create a virtual world. In Somnium Space, players can choose from three sizes: Small (200 m²), Medium (600 m²) and Large (1500 m²). Users use CUBE to buy land with embedded cryptocurrency tokens, the price so far is $ 12.94 and the lowest price in history is $ 0.04.

In the virtual world of The Sandbox, LAND is an ERC-1155 based digital device in the virtual world of The Sandbox, which now has more than 17,100 players. United States. As a simple sand token, the price to date is $ 5.19. Compared to the value of the case of $ 0.0083, it has increased 625 times.

Cryptovoxels is also a virtual world created by Ethereum, a 3D blockchain sandbox game with games and words like Minecraft. Simply put, this is a completely open-ended free sandbox game that does not provide their own tokens, the player has no objectives, no tasks, and can do whatever they want in the game. Explore the freedom of a large map that stretches ten miles from west to east.

In China, Tianxia Show has also developed the same "Rainbow Universe" metasite game.

The second is the buyer. The main clients are Metaverse Group (virtual real estate company), Token.Com (virtual currency and real estate meta-company), luxury advertising companies (LV, Gucci, Burberry), cryptocurrency companies such as Snoop Dogg and Lin Junjie. And other stars, and entrepreneurs.

Da Hongfei told the "Blockchain Daily" reporter that the virtual house is NFT type. Now investing in multiple NFTs has worked. The purpose of a virtual house is minimal. Some entertaining and large-scale companies have started to realize the potential commercialization of virtual real estate with synthetic capital. I started to buy virtual land.

Why do we need a virtual land?

Compared to real estate, virtual earth is invisible and invisible, but not inferior in its ability to attract gold.

According to data from third-party data provider Dapprader, in November platforms such as Decentraland (Distributed Continent) and Sandbox (Sandbox) saw unprecedented levels and market share, and the virtual real estate market is rising. to $ 228 million. It's the best month so far, up almost 7 times from last month.

In addition, the market capitalization of virtual lands in November was $ 4.6 billion, an increase of 228% from October, and investors were up 145% from October, an increase until 27,600, high data.

According to incomplete statistics from Blockchain Daily reporters, the virtual land exchange volume to date has reached over $ 1.5 billion. Take Decentraland as an example, there has been a virtual real estate sale since October 2018, and the total real estate sale to date is around US $ 9.08. Sales in 2018-2020 were less than 5% of total sales, and sales in 2021 were cut off from the previous year, accounting for 87% of total sales.

In fact, the popularity of virtual pitches has benefited from the return of real money.

For example, in Sanbox, a land called "LAND # 9840" has a starting price of $ 99.99, but is currently priced at $ 68,000, which is 688 times more than our eyes. Decentraland's "EST # 1965" lot has a starting price of $ 98,000 and a current value of $ 758,000 - 6.7 times more than two eyes.

This is one of the main reasons why many virtual land prices compare to real estate prices but still cannot be satisfied by investors.

Meng Xiaowan, co-founder of Cabin VC, told reporters from "Blockchain Daily", "Web2.0 has become low growth, and more money is spent on new ideas, new markets and new products. 'export. "

Meng Xiaowan explained that Metaverse includes popular technologies like blockchain, intelligence, virtual reality, 5G, privacy, etc. After Facebook's name was changed to "Meta," the value of virtual real estate skyrocketed as internet giants, natural resources, and investors burst into and participate in the meta world. in several ways.

However, in Da Hongfei's view, the variety of products needed for virtual homes is still in its infancy, user experience is still very important, and the market is unhappy with the company. in the future.

Da Hongfei noted that by controlling vision, the services Metaverse and Virtual Land can provide are global and some operations may be restricted in certain countries. Directors should engage in dialogue with company stakeholders before delving into legal issues in this area.

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