NFTs have increased the distinction between key products and niche markets.

Cointelegraph中文 view 3172 2021-12-21 09:48
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Whether it is big names, big names or companies, interest in the NFT domain has increased, resulting in massive adoption.

NFTs will soon be popular in 2021, but a lot of people still don't know what NFTs are. Looking at the figure below, there is still a lot of work to be done for NFTs to become important.

NFT正在逐渐缩小主流与小众之间的差距

celebrities

Celebrities have always been a big supporter of the rise of the NFT. Initially, NFTs started with artists, designers, and entrepreneurs who formed the basis of what modern NFTs are. Celebrities have also jumped on the field, whether it's creating their own projects or just writing.

Celebrities are undoubtedly a major catalyst for the development of NFT and there is no doubt that their power will unite the culture of cryptocurrency.

Adidas

Perhaps the most significant cross-border partnership today is Adidas' partnership with Bored Ape Yacht Club, Gmoney and PUNKS Comics. Adidas has announced a new Twitter account, Adidas Originals, to discuss the plans with new partners. This is the movement that has driven the NFT world crazy.

Adidas Originals announced several key points: First, it will enter the meta-world, a digital world where future users can interact better. To illustrate their point, they released a trailer depicting Adidas' boring Ape and their new partner crossing the sky seamlessly into the meta world.

The Adidas Originals account has also updated their profile picture for the new Bored Ape Yacht Club NFT # 8774. This is a special red Indigo Herz with heart-shaped glasses and a fishing helmet. Meta-world product market.

What makes Adidas Originals revolutionary?

So far, NFTs have been developed by humans. Whether you are a simple entrepreneur, designer or artist, he is the one who supports the development of NFT. Adidas, a heavy drinker, has 4 million Twitter followers and 26 million Instagram followers. The purpose of attendance is to support the growth of NFTs because of its ability to make this space more enjoyable than anyone else.

To better understand this vision, Adidas is also teaming up with Coinbase, one of the leading cryptocurrency trading platforms. It also works with Sandbox, one of the most popular games in the world. In a tweet, Adidas unveiled its own image of Sandbox, the digital realm that has accomplished its mission in this virtual world.

Ubisoft

Ubisoft announced this week that Ubisoft Quartz is available on the Tezos blockchain and is the next big company to follow the Web3 approach. The basis of the platform is that users can use cryptocurrency to buy and sell in-game products called “digital”. This is important because it provides members with products in the game, and in the traditional game, these products can only be used in the game of the personal ecosystem, not in the blockchain, and may depend on the activity of the l individual ecosystem. Obtain independence from the gaming world.

Why is this important?

Ubisoft is one of the top 25 game companies with more than $ 5.8 billion in investment. If this is only the first step in NFT, he may work harder in the future. Compared to Adidas and other big names in the region, they have been successful in making people more attractive to NFTs.

While Ubisoft's entry brought NFTs into the mainstream, it was not well received. In fact, their YouTube video garnered over 20,000 likes in the first hour, and the company was faced with a series of social upheavals and the need to remove the video.

When interpreting the meaning of words, it is true that discrimination stems from several sources, including:

No matter what NFT says I hate this business

does not like to pay; For many people, the cost may not be affordable.

I don't like the power of NFTs

I just don't like NFTs

This highlights the fact that NFTs will need more positions to get and receive from a larger audience. Some major games, such as Steam, have banned all sales of blockchain games from their stores, and it remains to be seen whether Ubisoft will continue with its plans.

What is preventing DFTs from entering the general public and what can be improved?

Stigma and lack of confidence are the two most important reasons why TVNs do not go to extremes. In fact, there are bad guys in this place just like there are crooks in real life. However, this does not include the whole area.

To prevent further fraud, it is necessary to introduce better and more secure communications for NFT users to ensure their safety.

Another big issue for adoption is that if you're new to the field, setting up a Coinbase account and MetaMask wallet can be confusing if you don't know where to start. Access restrictions are high because each level is associated with costs, changes and various issues. For ordinary people, it is even impossible to think of entering this place. Therefore, for NFTs to attract key content, a more accessible process should be available.

Complex entry barriers are entry barriers, which are very useful, but require multiple points to be easily handled by all participants. Before that, it was hard to say when NFTs would become important.

TVN will continue.

TVNs have a long way to go before adoption becomes significant. Whether it's a brand, a large corporation, or a corporation, interest in this area will grow, and over time consumers will recognize it and change their minds. . But before that it takes a lot of learning time and easy access.

Care and decentralization clearly have their advantages and disadvantages. The basic frame allows the frame and the security. For example, decentralization brings innovation and free governance. The downside, however, is the lack of liberal membership and policies, and the division that leads to fraudsters and criminals.

What is known is that although NFT is a new technology still in the testing phase, it has seen interest from large companies and brands and its low adoption, however slow or fast, is non-existent.

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