Crypto trend brand Puas yog RTFKT overthrows the trend brand industry?

Trendy Crypto brand RTFKT-CloneX Mintvial had over $ 100 million ($ 114.37 million) in NFT trading volume last week. Assign each symbol to a virtual location.

Prior to the release of CloneX, she was cast in Times Square, New York, and collaborated with Japanese fashion maestro Takashi Murakami.

On the morning of December 1, RTFKT-CloneX finalized the NFT announcement and contributed 15,000 ETH to RTFKT worth approximately $ 66 million.

A very successful RTFKT was launched in January 2020. This is the first project to introduce cultural footwear in the NFT area. Renowned Silicon Valley venture capitalist Andreessen Horowitz, a16z, Riot Games (co-founder Marc Merrill, co-founder of League of Legends, co-founder of Behance design integration platform, Scott Belsky, and former digital director of the LVMH team Ian Rogers).

A commentator on RTFKT looks like this:"If you wanted a pair of AirJordans as a kid, your kids would dream of a pair on RTFKT."

(If you needed a pair of AirJordans as a child, you will need a pair of RTFKTs when your children are born.)

RTFKT's core products are all virtual goods such as sneakers, clothing and slabs.

This virtual reality product is developed by RTFKT with many inspirations such as video game player, Tesla car and more using video game machine and augmented reality technology.

In the photo of the fire, Tesla founder Elon Musk attended a virtual sneaker event inspired by Tesla lift's Cybertruck.These virtual shoes made by RTFKT Studios ultimately sell for $ 15,000.

According to data from the Fast Company website, consumers will spend more than $ 100 billion on virtual goods by 2020, and that number is expected to increase further by 2021.

Do NFT brands reverse existing product models?

Benoit Pagoto said: “It may take a while for people to take ownership of the concept of VR, but there is already a group of consumers who are willing to spend the money on it. They appreciate it. for avatars and not all video games. . "

Entrepreneur Ian Rogers, former digital marketing director of LVMH, believes that NFT-type RTFKT digital and physical devices are more cost effective than physical devices.

However, RTFKT, NFT's first fashion name, also suffered a lot, and within two hours of RTFKT-CloneX's release, sales were less than a third and then it was reported as a hacker attack. , but the situation caused the dissatisfaction of many users in the community.

I wish I could find an excuse not to be able to sell it, but in the end RTFKT blocked all working Discord audio users for 16 hours.

The manager apologized, but the remaining 1000 ClonX were rewarded to customers who took part in the Dutch competition the day before.

However, users still believe that RTFKT did not respond positively to the issue and was banned, and it still pisses them off as an NFT-based community.

The emergence of NFTs will allow brands and businesses to move away from their communities altogether, but it is a "double-edged sword". Users understand your goal better, but users can discover your goal faster.

This "double edged sword" would stick in the minds of all types of NFT, and that is enough to prove that RTFKT is still immature after this incident.

NFT's trending brandy will certainly take center stage in the near future with new business models, but it will still take a long time to hone in.