Much like the change - the truth of Facebook's meta-world

Roblox's advertising projects were completed in 2021 by writing "meta edge," and the popularity of the global meta has grown since it already surpassed $ 48 billion in market capitalization.

The virtual world of the future, which "maps the real world, compares the real world, and interacts and interacts with each other" has been closely watched by major players in and outside of venture capital and industry.

It has spread all over the world, but no one can figure out what the definition of the world is, and people have yet to achieve 100% approval of what the metamonde is.

The reason why the characteristics and models of the meta world do not change and change with the improvement of technology and does change over time. However, a simple understanding of the meta world is still complete.

The origin of the metacosm is widely believed to be the new fiction "Avalanche" published in 1992 by American science fiction writer Neil Stevenson. In the novel, the meta-world is described as a space-time equal to our real world.

In the American sci-fi blockbuster "Ready Player One" released in 2018, the virtual world covers the world, which is a simple form of meta-world, and a super free online game has been reported.

By simply wearing VR headsets and other gadgets, people can step into this thriving cyberspace, with its similarities and differences in the real world, to make a difference in life and fulfill all of its responsibilities.

There is no definitive conclusion between "what is the meta-world" and "how to know the meta-world", but there is no doubt about it.The new digital communications that Metaverse will bring are highly anticipated and are expected to support the development of tech-related technologies and provide a major boost to ecosystem content and the business model., creating a vast market of trillions of dollars.

A lot of people are tempted by this, including Zuckerberg, who is “long dry and soda”.

Change - when it's the main ups and downs

At the 2021 Facebook Connect conference, Zuckerberg said: "Everything in the universeSolution: Advertise that the rebranding has been completed using the name "Meta" from the English name Metaverse as the new company name. The logo for the new Meta company name changed quickly at Facebook headquarters.

In the face of popular speculation about the 2021 meta-universe, Zuckerberg has always behaved like a "mad fan."

When Facebook announced its second quarter results announcement, Zuckerberg said on a phone call to analysts, “We are discussing the details of the current changes so that we can see the future we are working on and how. major projects of our company have achieved this goal. think. Like. Step by step. "

Over the years, the CEO of Meta, Facebook, has clamped down on buying and accelerated the launch of technologies like VR / AR to knock on the door of the “meta-world”.

Following the acquisition of Oculus, the first VR startup in 2014, Facebook developed Surreal Vision, a UK visual effects and technology company, Pebbles, a virtual reality company, Bit Games, action game ad VR, the VR studio Sanjaru Games and Big. VR box. has been completed. , developer of the popular VR game "Eat Chicken" "POPULATION: ONE".

Daniel Newman, Senior Analyst at Futurum, says:For Facebook, making valuable investments in technology to understand user connections and build multiple locations in the real and virtual world is the way to create quality."

Today, through a series of acquisitions and independent research and development, Facebook has acquired key VR / AR devices and technologies.

More importantly for Facebook, Metaverse allows them to bypass Apple's payment restrictions and retain their personal information and interests.

Facebook, which has managed to change its name in the future, building on its past merger and now renaming the opportunity to rapidly consolidate its Metaverse-about business and develop annual software and hardware upgrades, tools and service levels? It still needs time to take care of.

Clearly, if the story of the Metaverse unfolds sufficiently and can be achieved through the vision of a "fan site fan" like Zuckerberg, Facebook will be able to create an attractive portfolio and gain more users and customers. 'business investments. The key to new life and performance meta.

It was also a major battle for Zuckerberg to beat rivals such as Google and Apple.

Who controls the ups and downs, or here.

No change - fatty fat over time

While some cited support for Facebook's renaming to meta and its entry into the meta world, others criticized Zuckerberg for wanting to use the concept of the meta world to his advantage.

Dave Carr, director of the Communications Association that manages the virtual world Decentraland, says:Facebook's move could be ignored by existing Metaverse users who are wary of the way companies manage their content..

In addition, Facebook's performance, governance and audience perceptions were also seen as critical in Zuckerberg's “Everything in the Metaverse” decision.

Although the company's profits did not live up to expectations, Facebook's quarterly financial report showed that overall profits were still good. Total sales topped $ 29 billion, up 35% from a year earlier, but lower than Wall Street estimates. It fell short of market expectations of $ 29.57 billion.

On the other hand, he feels that his performance is not up to market expectations, and on the other hand, he feels that his performance is not good enough, which is not enough to believe.

After the financial report was announced, Facebook's stock price rose for a few days over a short period of time, but then it lost its old form and fell.

In addition, Facebook has experienced more data breaches in recent years, resulting in more loss of user data, which has affected the relationship, and the damage to old data cannot be ignored.

At the same time, the control of Facebook by the US government has increased, and members of Congress have repeatedly spoken of secession.

One more thing to knowThe current growth of the Internet industry is practically near the "ceiling", many companies face a difficult situation as to whether they can drive up the share price or control the share price.

Without a strong financial record and significant growth in the number of users, it is difficult for a business to raise capital and receive continued support from its members.You run the risk of a "broken story"..

In this case, companies, especially large ones, just have to find a way to pull themselves together.

There is nothing more than our salvation.

The first is “cross-industry,” where the company expands its commercial reach and survival by relocating to another location.

The second is to promote the monopoly structure in the profitable field, keep the competitors out and keep the pie.

The third is the concept of "hype," which describes a new business and attracts new capital.

For example, in recent years, artificial intelligence, the Internet of Things, brain-computer interfaces, 5G, robots, Internet, satellite Internet, etc. have been launched. Different companies, if you want to find a way, you have to establish a relationship.

The point is, the concept of "hype" has proven to be beneficial to the awards of many companies, and it has also brought the convenience of fundraising for many startups.

Of course, some companies "exaggerate" the strategy while actually pushing the impact on research and production and product use, while others follow and explain differently. This should be dealt with separately.

Faced with all of this big deal, Facebook has little or no means to recover from it, and the popularity of the meta world is nothing more than "just the rain."

Since you've been investing in VR / AR tracking for a long time and focus on your business relationships and gaming, is it fair to track that time to step into the world?

Is the metaverse coming back from a (meta) change on Facebook?Or is Facebook reinvesting to accommodate other content that is missing right away?

Only time to testify.