Technology Technology always makes cultures “alive” and “warm”.

“Culture is also efficient, but it also faces issues such as cultural management and illegal data. Use technology to create new innovative processes, a culture of information sharing and use technology to promote the health of businesses. I need something. On December 18, the 12th session, Liu Binjie, chairman of the National Science, Education, Culture and Hygiene Committee of Renmin University and dean of the School of Communication and Communication of the 'Tsinghua University, said: 2021 ..

Wei Pengju, director of the health department of the Central University of Finance and Economics, and Longma Scholar, senior professor Wei Pengju, present important research papers every year. The report points out that the current cultural heritage project in our country still has problems such as low use of cultural heritage, insufficient use and incorrect use. rules.

Wei Pengju pointed out that thanks to the emergence of new forms of digital information, represented by digital literature, culture can not only “live” in the new digital age, but also “define itself” and become a car for society. new generation of young people. New kinetic energy to improve the quality of culture

The digitization of museum culture is rapidly entering the thematic era.

The world will enter a global spread from 2020 to 2021, and museums around the world are partnering with technology and the internet to connect them with communities and people to see the next generation. In the era of digitization of museum culture, the culture of capital has shifted into a shared context, and as a result, the culture of capital actions of all parties have started to see greater unity.

In recent years, rapid advancements in technologies such as blockchain, cloud computing, intelligence, and virtual reality have further reduced the cost of digital content production, and improvements in hardware applications and content performance have generated significant growth. new data. of cultural treasures, including cultural treasures.

The digital content devices that the public can access on the Internet have reported booming growth. According to the data, the digitization rate of cultural research products nationwide is 44.11%, of which 67.82% of cultural goods are digitized. Abroad, the digitization rate of the Louvre in France reaches 75%, and the digitization rate of objects in the British Museum is close to 50%.

In this regard, the protection and development of digital cultural resources has become increasingly difficult. The interim financial report states that digital technology with blockchain essentially has three main roles: modeling digital content, clarifying language ownership, and improving the design of digital museums. Therefore, digital technology is the best way to promote multicultural protection, effectiveness and efficiency, and blockchain will be the foundation for a new generation of digitalization of cultural relics.

"While supporting the identification and management of cultural and artistic devices, the use of technologies such as blockchain to improve efficiency, reduce costs, streamline processes, increase efforts to impose fines, promote skills defense and promote the health of corporate culture. Yan Dongsheng, party secretary of the National Art Gallery of China, spoke at the conference.

Wei Pengju believes that the sole purpose of cultural relics living without digitization is to be a castle in paradise. The cultural information it conveys leaves no window for the public and the world, and it is difficult for the museum to fulfill its mission and role. in a new era.

Many museums explore the fine arts of digital art creation.

According to research by the Central Financial Report, digital scripts based on blockchain technology have become a representative of the development of digital newsletters in China. 2021 will be the first year of digital writing. Ant and Tencent have developed a platform to collect later versions of Whale digital products. . Tan (formerly AntChain Fan) rice) and magic tricks. Among them, Ant Whale Quest announced a culture and leadership “treasure” on October 21 and now offers digital recording services at 17 sites. Cultural and cultural institutions including the Forbidden City, the National Museum , Hubei Provincial Museum and Hunan Province. . is provided. Castle Museum and Henan Museum.

Blockchain technology enables digital businesses to create unique digital certifications, while making digital operations real and reliable throughout their lifespan of awareness, purchase, writing and use, and protecting rights , privileges and rights of advertisers. In the interests of consumers, "said Ant Group Yan Ying, CTO of AntChain. AntChain supports Ant Whale Detective. Through blockchain, 3D rendering, IoT, voice interaction, to virtual reality and other technologies, it creates integrated processes and provides new and innovative business models for companies., established an interactive relationship between creators and collectors, created a new IP conversion channel.

Wei Pengju said that the successful development of culture, culture and creative industry should rely on the new technological information represented by blockchain to improve business performance, extend reach and promote good governance.

Around the world there are examples of NFT culture and expo. On May 14, the Uffizi Gallery in Italy announced Michelangelo's digitally encrypted sculpture online and partnered with an art company to sell for $ 140,000. Unlike foreign NFT applications, which seem to be a financial asset, China has developed new development models by exploring Internet businesses, and gradually developed China.

The central financial report noted the theme of China's digital archives, taking the Ant Whales digital collection as an example. In 2021, among the top 100 blockchain certified invention patents in the world, Ant Group holds 1,252 patents, Tencent 391 and IBM 297, in third position. The third is the quality of users, the fourth is win-win cooperation, so the protection, heritage and promotion of culture is always better, and the fifth is low-carbon, environmentally friendly and economical in energy. Digital printing is minimal, less than 1% of the NFT chain, in fact, it achieves low carbon and environmental protection.

“In the long term, digital writing will be an important vehicle for the renewal of cultural heritage and the creation of a new climate in support of the old culture. will be the use of blockchain technology to facilitate the exploration of cultural heritage, ”Wei Pengju said. .