Adidas unveils NFT and more clothing

Golden Financial has announced that Adidas will announce the NFT series titled Into Metaverse on Friday ET, with NFT holders available for purchase.

NFTs sell for 0.2 ETH or around $ 800 on the Adidas website. NFT customers will receive “digital and physical” Adidas products, and the physical equipment includes sportswear worn by Indigo, a hoodie with blockchain address and orange beanie accessories. These products are co-produced with Girou Ape Yacht Club, Punk Comics and G-Money.

“We will continue to be more productive over time and improve our understanding of the community together,” said a staff member.

On December 15, Adidas acquired virtual land on The Sandbox, and its digital assets were held on the Coinbase cryptocurrency exchange. Adidas NFT users will also be able to receive digital and physical devices next year.

In the past, authors have reported that Adidas recently switched to Amazon Cloud as digital capabilities, using high performance Amazon Cloud technology to help Adidas build services. design capabilities. At the same time, Amazon Cloud Technology enables sports brands to create “digital twins” which are virtual images of their commercial products. This is in line with the advancement of the Adidas market in the metaverse.