Is Station B with 30,000 virtual anchors taking advantage of the meta-world easterly winds?

Station B may need a change, but it's not an overnight effort.

It's nothing new for the internet giant to conquer meta-world cities, and Port B director Chen Rui has added the word “more” here to make people curious and curious in the public.

On November 17, Port B announced its quarterly financial report. Station B Chairman and CEO Chen Rui said on a televised financial conference, “Station B is the best place. China knows the yuan, it is the practical space of a business.

TechPlanet announced on December 6 that Port B had tested "high voltage strings" interfering with the metaspatial industry, and announced that it had developed these strings to develop the metaspatial ecosystem of parking B.

However, the news did not support Station B's share price.

In Station B's recently released 3T financial report, the performance data is not very good and the product price has fallen due to such slow negative growth in the sports industry, rising prices and falling prices. falling markets.

Additionally, Port B's meta edge business is still in the development stage and there are no special upgrades or landing gear.

Station B may need a change, but it's not an overnight effort.

Yuan Universe only left the east wind?

What will life be like in the future meta-world? There may be many answers to this question, but there is one that cannot be ignored. It's the people. This includes self-awareness, virtual reality, and accessibility.

In the meta world, we need digital IDs, physical relationships, memory, and the body, but virtual images don't have to look like a real person to avoid “horror“ needles. ”Many people in the industry believe that the size of the virtual image will become more physical in the future.

According to the research of "Lianxin", there are currently 4 types of virtual human gathering platforms in China. Among them, the highest short video cookie "Liu Yexi" is in Douyin, the image cookie "AYAYI" with a fashion ad position is based in Xiaohongshu, and a fictional functional group operates in its own mode. The first range includes "Yunsheng" by HUAWEI CLOUD and "Xiaobu" by OPPO; An example of this imprecision is at station B.

Speaking on the 12th anniversary of Station B, Chen Rui said that last year, a total of 32,412 virtual anchors were launched by Station B, an increase of 40% year-on-year. the integration of dam virtual anchors has increased.

The famous brand IP incubator Chen Gree also created a small self-propelled version of "Lianxin" on the V-TUBER chain at station B, and the head of a fake symbol such as A-SOUL has already benefited from it. .

In addition, Port B unveiled the virtual soundtrack "Sound of Creation" and the world's first pure idol stage show "Billie Billy Bupup Collection Virtual Fashion" in January and November 2021, also conducted a new experiment in the context of immersion. Big Show engages people by creating a human content matrix that accesses all media online and offline through the integration of CGI, AR and VR technologies.

But that alone is not enough. For virtual characters to exist, devices and members also need NFT which can support the meta-space industry and blockchain technology to create NFTs.

The “2021 Yikai Capital Metaverse Report” states that the development of NFT requires three main components: the design and culture of intellectual property, the platform for support and dissemination, and communication with the community and authors. Meanwhile, Port B has 72 million daily active users with community conferencing, 2.7 million monthly non-productive UP owners, and an average of over 10 monthly video submissions. Users follow the vendors who complete the NFT setup process. .

Considering this situation, it is not convenient for B station users for NFT video, and UPowerchain.com may be "dongfeng".

According to screenshots released by Tech Planet, the High Energy Chain application scenarios are "Digital Collection", "Digital Identity" and "Digital World". The digital labels correspond to NFT, personal to address blockchain and digital world to meta world. The ecological and electrical benefits are very large.

According to officers at Station B, the high-voltage chain is now focusing on the concepts of anti-theft and digital member identification.

(In addition to the official Hi-Energy Chain website)

Yu Jianing, chairman of the metaverse industry committee of the China Federation of Mobile Communications, said, “Currently, there is little information about the high-voltage chain. A stronger chain would be the same. currency chains are in the hands of an individual or an organization, which, surprisingly, is essentially no different from the process in between. "

We look forward to welcoming you into a new story.

For a long time, the idea that station B was given to the outside world was primarily "BTS", the sports company. Regarding the profitability of the high yield gaming market segment. As a result, Port B has restructured its business line after listing and increased its investments in value-added services, advertising, e-commerce and other activities to increase revenues.

Judging by the results of the quarterly report, this decision worked well. Reported operating income was 1.17 billion yuan, up 110% year-on-year, making it the largest industry. Sales of e-commerce and other businesses amounted to 730 million yuan, up 78% year-on-year, with market revenue. RMB 1.39 billion yuan, an increase of 9% over the same period last year, and its share of total sales fell to 26.7%.

However, due to the new advertising plan, the cost of the platform has increased, reaching a growth of 83% over the previous year, when the total revenue of the mobile advertising industry is down and incomes increase. play with high income, even if the sharing does not bring a good profit. The loss of Station B increased due to the slowdown in operations.

According to Port B's third quarter financial statement, the equipment and benefits of playing at Port B are not shared. Although “debt-supporting mobile games” account for more than half of operating costs, “debt-supporting mobile games” therefore encourage competitors. : Fusion ',' Sword Art Online Black Swordsman: Ace ', and' Destiny 2: Grand Position 'failed to deliver good results, so the growth of the gaming industry is low.

The multi-line commercial layout of station B makes the turnover equivalent, but it also allows a more diversified activity, making the core business less profitable. In addition, the multiple investments made by Port B this year also affected its financial structure.

According to incomplete statistics, Port B reported investments from more than 40 foreign companies this year, and in addition to entertainment, its tentacles have expanded to include food and drink, clothing, news and websites. However, part of this investment was affected by the "change in the fair value of investments in state-owned enterprises", which resulted in a loss of 724 million yuan in the quarter, up nearly 5,000. % over the same period. years ago. .

Station B's financial report shows Station B's quarterly revenue was 5.27 billion yuan, up 61% year-on-year, but at the same time, its revenue Depression is also peaking all the time . Price loss of 2.86 billion yuan, up 144.01% year on year, up 212.33%, far exceeding sales growth and iQiyi decline of more than 1.7 billion yuan over the same period.

(Screenshot of Port B's third quarter financial statements)

As a result, the US stock price at Port B fell 7% on the day the earnings were announced, and the stock price continued to decline 17.2% the next day. Announcement of “suspension of short-term operations”.

Problems that Make the Difference With the slow playing field, weak foreign investment and slow growth in revenue growth, Port B must find a way to make it happen. find new ways to tell the “new story” to the market. In 2021, the concept of a "meta universe" began and Station B saw new opportunities.

According to the “2021 Yikai Capital Metaverse Report,” the metaverse segmentation field has five sections: games, fictional characters, blockchain (NFT \ Defi), VR / AR, and social media.

You see, the game and the false symbols are the guardians of Port B. The large video library is a key part of changing NFTs. A strong community environment has always been the foundation of the foundation. It's also been in use since 2018. Patented technology like VR complements Port B's meta-universal theme, and new business stories can be "written" from the big chain for a small connection.

Let the bullets fly for a while

From the current point of view, the concept of metacosm is too broad, everything can be connected, and the tasks of the developers are inconsistent.

Some are primarily technological, like Baidu, which joins AR; Some are enthusiastic about virtual humans like NetEase; . , and some Microsoft directly involved in the industry. Everyone wanted to be in a good position from the start, as did Station B.

Whether it's the erratic behavior of Station B or the positive content of NFTs, the endless platform of young creatives is important, as well as the Station B network. The biggest opponent is Gen Z.

As Chen Rui put it, "The meta-world has always been a long-term goal… not two or three years ago." In fact, due to the "slow spouting" nature of the meta-world, the value of time is factored in when the target meta-universe is complete. , station B "will no longer be young".

Young people always love the new, hate the old and are curious. As Gen Z gets older and the younger generation gets older, they tend to choose a small, new and social being good. It is a tool of past generations. With the same tools as the Netease forums, Baidu Tieba, the Tianya community and blogs, social tools are not forever young.

According to a foreign research report, Facebook has lost its love among young people, and the number of adult users has increased. Many young people see it as a tool for uncles and aunts. People don't need posts like Facebook. If you look at China, Port B encountered a similar situation on Facebook.

If you say relying solely on "young" characteristics cannot support the emergence of the metauniverse, finding a good job is the number one problem for Station B, but do you choose AR, NFT, or virtual? It is not a day or night job using people or play chains as an entry point.

As of September 30, 2021, the total cash, cash equivalents, deposit deadlines and short-term investments in Station B stood at 24.4 billion yuan, with insufficient cash and time constraints.

However, there are already many players on this path. Tencent incorporates capital in the metaverse arena, manages the entire industry chain, and has invested in developer Unreal Engine Epic Games, virtual music operator Wave, industry leader in AR Snap and tools sharing Bitmoji, a camera kit and sandbox game pioneers in one line. Roblox.

Again this year, NetEase has partnered with virtual reality technology company Genies, virtual social platform Imvu, US media company Maestro, and parent company Beijing Hongmian Xiaoice Technology Co., Ltd. "Microsoft Xiao Ice". On December 2, NetEase Cloud Music was listed on the Hong Kong Stock Exchange, while the world's first "Meta Universe" title was held by "Yaotai", the NetEase Fuxi immersive event system.

In addition, some news outlets have reported that Chenmei Studio is preparing a 3A multiplatform masterpiece against the virtual community “Oasis” from the movie “Number One Player”.

Again, businesses are interested in the news. Daily People commented on the Yuan Universe on November 17, “Is there a bright future or a visible future?

This term can be used to refer to the meta-world and can also be applied to people and businesses, including Station B, who wish to familiarize themselves with the meta-world.