Digital collection: when blockchain meets youth

The wave of the virtual world oscillates one after the other. Although the “digital collection” is still an unknown concept to most people, expecting young people after 1995 is already a hot topic. Drawing on blockchain technology and in the virtual world, this construct is changing the way people think about writing.

gold industry

Recently, digital inscriptions from the treasury of Hubei Provincial Museum "Wolwang Gouzhen" were published, and 10,000 digital inscriptions were sold in 30 minutes. This is the first time that Hubei has announced the digital "National Collection of Treasures" and will soon be called "No".

As a digital writing, each virtual "Yue Wang Goujian Sword" has a unique writing number. In the "Yuewang Goujian Sword" 3D interface of the Alipay applet, the handwriting is realistic and in the shape of a sword, the diamond and the text are very realistic.

The expansion of the foreign digital collections industry has given large internet companies opportunities to improve. Alibaba and Tencent continued to develop similar platforms and sell more cultural and creative products. With current technology, everything from music, tickets, everyday games, cards, art, graphics, animations, emoticons and more can be created in digital notes. For example, music can be used to listen to music, tickets can be used as a level crossing, and fashionable games can be rotated 360 degrees for players to watch.

On September 21, the Shaanxi History Museum released a digital document. This project creates three digital derivatives based on the front and back images and three-dimensional data of the National Treasure Collection System “Signature Jinduho” and 40 digital derivatives based on approximately 40 inscriptions on the surface of “Jindu Tiger”. “However, 43 of these digital inscriptions did not appear on the market and were kept permanently at the Shaanxi Provincial Historical Museum, indicating that the museum and the collection process have entered a new area.

On November 3, the digital labels "Datang Kaiyuan · Xiaoyan Tower" and "Datang Kaiyuan · Bell Tower" were merged by Xi'an Digital Lightyear Software Development Co., Ltd. and Xi'an Datang Everbright City have been released. . , within the limit of 10,000 each. , it is also in Xi'an the first collection of 3D architectural models.

Digital writing is also popular in sports. At the European Cup in July 2020, Ali started receiving digital points and rewards based on the digital collection business concept, and the top 1,600 fans will receive the European Cup champion's digital trophy 2020. Rewards will be distributed through a small AntChain program that owners can save.

In addition, luxury giant Gucci has announced digital labels to commemorate the 100th anniversary, the NBA “Star Card” digital label, a digital blessing card created by the Dunhuang Research Center during the Lunar New Year, and millions of users show Mogao. Caves. , is a new experience and a new way to play digital collections in many places.

Digital writing has been around for some time and has been popular since early 2017. This year, Christie's store is selling the artwork "Everyday: The First 5000 Days". The competition started at $ 100. After 15 days of cycling competition, it finally fell to $ 60.25 million. The exchange rate is almost 700,000 times the starting price.

To the public, the digital writing game seems to be gaining more and more popularity in pop music.

In 2001, 18-year-old singer Hu Yanbin released his debut album "Civil and Martial Arts", and the debut album "Monk", which featured rap music and Chinese culture, was praised by companies and the public. Twenty years later, "Monk" opened the lottery opportunity for qualifying purchases in the 2001 limited edition QQ music platform's "20th Anniversary Vinyl Digital Collection". In this way, Hu Yanbin and Tencent Music travel through time and space using digital writing, reconnecting memories of him and his fans. When the lottery was scheduled for August 15, the items were immediately stolen.

from virtual to reality

The term "digital collection" is also known as NFT, which means "heterogeneous token" and "heterogeneous" means invisible and invisible, for example "created". This non-copiable "uniqueness" is determined by the core technology of the digital collection - Blockchain.

A blockchain is a sharing of data, and the data or archive has the characteristics of "not fake", "full traceability", "traceable", "open and transparent" and "transparent" look together ". The digital files are not stored on the computer hard drive or U disks, but the data is hidden and stored on the blockchain. Using the physical recording of music as an example, plastic sheets or CDs can be printed, digital blockchain writing is not, to be sure and rare.

In terms of the use of technology, there is a wide range of differences between digital devices at home and abroad. Foreign digital recording is generally based on public channel technology, while digital digital recording is collaborative based. For example, Alipay's digital scripts are based on AntChain, and Tencent's "Magic Core" platform digital scripts are based on Zhixinchain, both in the Alliance Chain category. Compared to public chain technology, alliance chain technology has many advantages in terms of management and compliance.

Since the beginning of this year, Alipay and many great IP addresses, such as the National Palace Museum, National Museum, Hangzhou Asian Games, have joined forces to release digital publications, and now there are more than 10 digital products, and the products are diverse. In addition, Tencent's "Magic Core" platform published such articles as "Wanhua Mirror" country guide, and Soyun Technology opened the market window by expanding the first group of blockchain technology-based integrations . -Orientation of the digitization of traditional culture.

However, due to the huge foreign digital collection bubble and the promotion of domestic laws, big companies avoided the word “NFT” and replaced the platform with “digital collection”. While the name change helps remove boundaries and avoid misunderstandings or management issues, digital labels still have a few issues.

Typically, digital texts are only visible to user records and digital texts that the user may hold have a unique number, but digital texts that the user user will not be on the screen of. the user. Typically, the platform can perform tasks such as changes and modifications at any time without the user's knowledge.

The value of stocks in terms of interest and distribution can only be determined by market distribution. Modern products can be marketed independently and presented to others, allowing people to continue to buy and sell collections and increase their value. For this reason, special auction houses are designed to bid on antique items.

At present, digital writing has not yet opened the exchange and operational business of tomorrow. Alipay has tried high-priced exchanges which have been banned since it started collecting issues in June of this year. Now, under the applicable Alipay rules, users can keep their digital notes for 180 days and then transfer them to friends, but they cannot be used for prediction, store, or business purposes. As we all know, distribution can lead to mistrust and contempt for space, and if the distribution material is blocked it means that the collection cannot be expensive, which will not be what people want. authors.

For use, the owner of the digital script has no proof of handwriting and cannot create the equipment to make it authentic, so there is no better use than looking at your phone number. . At the same time, users can easily know that with the digital products they are about to be worthless and dissatisfied with their purchases, they also create distrust of online businesses and wear down their reputation in the community.

By investing in investing, today's digital devices are not profitable. There are no restrictions on creating digital collections and the complex process is not high, so in theory anyone can create digital collections at low cost. A single image can be turned into a digital print of tens of thousands, and even a single sale for hundreds of thousands of dollars, it can easily generate hundreds of thousands of dollars in sales. For this reason, digital labeling is a market controversy, and many misguided people say "cut the green onions".

teenage

Young people pay for digital writing. Players who have been "in the hole" for several months have reported that in the group they collect interest they are under 35 and more than half were born after 95.

There are passionate writers, internet geeks, and pure observers in this circle. The value of digital devices over physical writing is determined by many drawbacks such as those which have no impact on this industry. The experience of buying collectibles brings young people not only the role of social currency, but more importantly, the simple and original collector's pleasures of stamp collecting.

In most exchange groups, the male-to-female ratio is 70% by default, and in some groups the male ratio is around 80%. Despite the fact that digital writing has become something of a writing or financial tool in the public eye, users find that they are not too cool with digital writing.

Regionally, among the tribes of thousands, the main provinces and cities related to digital collections are Beijing, Shanghai, Guangdong, Shandong and Zhejiang. Clearly, the East Coast region is still a major force in digital shopping. Business development and degrees determine whether young people have access to the concept of digital writing. Obviously, the East Coast region has “the innate good”.

For a new generation, the current age may be the age of overconsumption. The development of IP games over the past two years has fueled the transformation of consumer products as young consumers move from the blind box to the craft. '.' is lost in digital scripts exist in the virtual world at the same time as special writing, without the need for physical separation and without special write protection, it makes meet the needs of many young people. .

In order to address these changes, we need to take a closer look at the acceptance of various groups and the policies that have been put in place. In order to work together to create a positive ecology of digital culture and the creative industry, the National Copyright Exchange Center Association and many other organizations declared the “Digital Culture and Creative Industries Self-Regulation Agreement” to obtain the real industry support. Controllable alliance chain technology, virtual currency elimination, 11 financial research and risk anti-speculation certificate, money laundering risk protection. The proclamations of "self-regulation" include industry players such as museums, culture and tourism, media companies, judges, colleges and technology companies.

From a global perspective, the greatest risk of digital scripts is that some digital collection platforms supported by blockchain technology are connected to virtual reality and can become hotbeds for trade promotion. virtual currency and financial activities. For this reason, the "voluntary agreement" deals specifically with the elimination of virtual currencies and opposes the critical publicity and hype of virtual currencies, digital culture and all forms of digital rights and creative activities that simulate the promotion and commercialization of digital culture. . . Creations should not be paid for in virtual currency. Only by expressing the separation of tokens and digital collections will we be able to achieve the health of this new industry.

With the continued application of naked eye 3D displays, holographic imagery, VR / AR and other digital technologies, digital devices are also expected to become the focus of consumer interest and future community interactions. . Young people are eager to enter a virtual community with a deeper understanding, and in recent history the culture of digital writing continues to explode from the small screen.