Shopify CEO buys ENS domain name for $ 3 million, advertises it on Twitter, and replaces it with a Cryptopunks profile picture.

Tobi Lütke, CEO of Shopify, the world's leading one-stop-shop e-commerce and open-store platform, confirmed on the 12th that he had purchased the ENS brand, tobi.ETH, for 30 ETH (now around 115 $ 000). After that he changed his Twitter name to tobi.eth yesterday and also changed his avatar to Cryptopunks NFT.

Another interesting thing is that Tobi has also joined RTFKT, which has recently gained in popularity, and CLONEX, a large-scale NFT project started by Japanese artist Takashi Murakami.

CLONEX is a 20,000 3D character Avatar project, which means owners can use them as graphics in AR filters, online meetings, games, and more to enter the meta world. All of the characters appear to be put together and Takashi Murakami creates the character's eyes, mouth, helmet, and character, infused with a beautiful manga portrayal.

According to OpenSea business data, CLONEX and RTFKT have become # 1 and # 1.

Recently, several large companies have announced their intention to enter blockchain applications, and in addition to Toby, the famous beer Budweiser also bought Beer.eth registered at ENS in late August and changed its headquarters to the official name. from the Twitter site. .

What is NS?

Ethereum Registration Services (ENS), a decentralized registry service based on Ethereum, was launched by Ethereum on May 4, 2017. It provides security and distribution opportunities for users to register Ethereum domain names.

Specifically, ENS can convert long, hard-to-remember Ethereum addresses starting with 0x in blocktempo.eth, btc.eth, and other formats. There is a smart contract after each top level domain name (eg .eth) that has the specified rules for subdomains.

ENS was also developed by ERC721 protocol, so that every ENS domain name is in fact NFT, so it can be sold or referred to NFT marketplaces like OpenSea after its registration is complete.

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According to a recent announcement in the financial services industry, Toby reposted a video related to the Shopify platform on Twitter in 9th place. Say: what does that mean).