Nike gets RTFKT! In collaboration with Takashi Murakami, CLONE X climbs to the top of OpenSea sales

Nike, a major US manufacturer, today (14th) announced the acquisition of RTFKT Studio. Media reports said details of the exchange were not disclosed. “This discovery is another step in Nike's digital transformation, making it accessible to athletes and developers through a crossroads of sports, creativity and action,” sport and culture, ”said John Donahoe, president and CEO of Nike. We have a very creative team with professional experts and product connections. Our goal is to invest in the RTFKT brand to provide service and development to a new and creative community, while expanding the footprint and Nike's digital capabilities.

RTFKT

Following Nike's announcement, RTFKT Studio also confirmed the news via its official Twitter account. RTFKT was joined in 2020 by Benoit Pagoto, ChrisLe and Steven Vasilev. The team uses cutting-edge technology, NFTs, blockchain authentication, and augmented reality (AR) technologies to develop new products and experiences.

The company's flagship company is CyberSneaker, a virtual sneaker developed by RTFKT inspired by the Tesla Cybertruck electric car. The sneakers were modified with a photo of Musk attending the 2018 MetGala Charity Dinner and posted on the official Instagram. All at once, fans love and educate themselves, and the virtual sneakers sell for around $ 15,000 at a time.

RTFKT's OpenSea page shows that there are 561 NFTs in RTFKT products written and developed at least 1000 NFTs. “CryptoBriefing” announced that one of RTFKT's flagship products is the CryptoPunks-inspired virtual sneaker project, one of which sells today for 3.2ETH (over $ 12,000 USD).

In March of this year, he also announced a series of metaversekicks in collaboration with artist NFT Fewocious, which quickly sold over 600 pairs of virtual sneakers for over $ 3 million in 7 minutes.

Involved in the popular CLONEX project Takashi Murakami

RTFKT's most recent project was CLONEX, a large project that started working with Japanese artist Takashi Murakami.

CLONEX is a 20,000 3D character Avatar project, which means owners can use them as graphics in AR filters, online meetings, games, and more to enter the meta world. All of the characters appear to be put together and Takashi Murakami creates the character's eyes, mouth, helmet, and character, infused with a beautiful manga portrayal.

The framework behind the CloneX story is that after a group of aliens arrived on Earth, they removed the human spirit from their old bodies and then put the memories back into a digital person. X (Digital Clone Xavatars), empower people to change. The next phase will allow humans more time and energy to explore distant planets or galaxies without having to worry about birth, old age, disease and death.

According to OpenSea business data, CLONEX and RTFKT are a 7-day platform filled with competitors and competitors. CLONEX trading volume reached 22,054 ETH and RTFKT up to 10,567 ETH, beating recent operations by CryptoPunks and Bored Ape Yacht Club.

Nike filed for a patent on a virtual device last month

According to earlier data from the financial services industry, Nike filed several lawsuits against virtual reality products with the Patent and Trademark Office in October this year. In addition, the company recently announced the hiring of staff for virtual shoe design and other virtual design work. And in early January 2019, an NFT project called "CryptoKicks" was born.

In recent months, Nike and its rival Adidas have taken a close look at meta-space. In September, Nike launched Nikeland, the leading VR maker on Roblox's immersive 3D platform.

In November, adidas announced a new partnership with Coinbase and Sandbox. Earlier this month, Adidas continued its exciting initiatives, including announcing new partnerships with Bore Ape Yacht Club, Punk Comics and Gmoney, announcing the expansion of NFT venture capital partnerships. , and featured 3D avatars wearing classic adidas outfits.