Enter the meta world after receiving the Nike RTFKT

Sportswear retailer Nike has announced the acquisition of RTFKT, a virtual collection of sneakers and accessories. This partnership has made Nike the largest sportswear manufacturer in the United States and has been involved in meta-global competition.

A November 2 announcement by the Cointelegraph concerns a patent application by Nike on content such as names, swoosh logos and just plain (Nike slogan) used online and in the online virtual world. Upon submitting the application, the company also presented two new virtual developer positions, indicating the company's willingness to enter the meta-world.

However, the new RTFKT will recognize Nike's interest in exploring the meta-space ecosystem.

RTFKT is now part of the Nike family. a

- RTFKT Studios (@RTFKTstudios) November 13, 2021

According to Nike, the acquisition of RTFKT will help the company "deliver a next generation that brings culture and sport together".

"Our mission is to invest in the RTFKT brand, to support and enhance innovation and innovation in the community, and to expand Nike's digital footprint and capabilities."

Benoit Pagoto, co-founder of RTFKT, said: “We are delighted to be able to build a comprehensive portfolio of Metaverse. "

Meanwhile, German manufacturer Adidas has announced its entry into the global meta in partnership with NFT (Non-homogeneous Token) companies such as Bored Ape Yacht Club, gmoney NFT and PUNKS Comic.

Today we are entering the meta world with Bored Ape Yacht Club, gmoney NFT and PUNKS Comic.

It's time to step into a world where there is no end.

-Adidas Originals (@adidasoriginals) December 2, 2021

As Cointelegraph pointed out, here's an article from the Adidas mobile app:

“In the meta-world, everyone can pitch their most important ideas and express themselves in any way they can. And thanks to blockchain (and NFTs), pioneers can have what they create.

Meta (formerly Facebook) welcomed Adidas, saying, "I can't wait to see Adidas in the meta world."