Alibaba e-commerce meta-universe layout

The Yuan universe has become a hot and popular chicken in 2021, and many companies have announced their launch. There is Metacompany, a large overseas all-in meta edge company. Chipmaker Nvidia also announced the launch of Omniverse, a platform for the engineering meta-world, to show off its Chinese might in the meta-world. Microsoft, the world's second-largest private equity maker, has also launched Metaverse and plans to reduce the number of Metaverse by using its own software, Microsoft Team.

In Korea, Tencent quietly buys and sells and recruits troops to play games related to the meta world. Baidu released the Greek Land software, and the VR-related layouts also started in 2016. So what's the setup of BAT member Alibaba in terms of the meta-world?

Alibaba started planning its purchases in early 2016 and is currently buying and buying.Layouts and applications in the AR / VR field will be presented to the public at the Yunqi conference in 2021. With the rise of meta-differences in science and technology, Alibaba also developed XR Lab at Dharma Academy for specialize in meta-space. technologies.

Alibaba Purchase Plan

On November 1, 2016, Taobao VR Store was launched.Alibaba's long-awaited VR store has finally been delivered to consumers, and it is also all the rage in the VR industry. Infographics and assistive devices will be used to create a three-way shopping conversation. Users can directly interact with people and everything in the virtual world. It even virtualizes real-life scenes to turn them into interactive objects.

Macy's cosmetics stores Macy's, Costco, Target and Supature Matsumoto Kiyoshi in Japan and specialty stores near the Tokyo Otaku brand in the United States have opened.

action scene

In July 2021, Alibaba updated its purchasing tools.Presented at the Taobao Maker Festival with HTC Vive, it will be a virtual store based on a 3D model on the PC side. The graphics seem to reflect the previous experience and have a higher demand on the user's hardware. Double 11's VR site focused on real-world combat apps, allowing users who downloaded the Taobao app to be notified of the purchase.

According to Alibaba, Buy's main goal is to improve its online business through virtual reality. You can travel around the world watching panoramic videos of freight forwarders, you can hear the feeling of shopping by opening up the space of the place, and increase the pleasure of shopping by creating a conducive environment.

Alibaba Dharma Academy XR Lab

In October 2021, Alibaba used the wave of the metacosm to build an XR lab at the Dharma Research Institute and assembled a team of experts including Li Honghua, Tan Xiong, and Shi Jiadong. The XR Lab is hosted directly by Tan Ping. Tan Ping is a specialist in 3D modeling and holographic technology, as well as a former vice president of the 360 ​​Artificial Intelligence Lab. Its main orientations are the research and development of 3D modeling and holographic technology.

On October 19, 2021, the Alibaba 2021 Yunqi Summit will be held in Hangzhou.During the meeting, XR Lab Director Tan Ping spoke about the theme of the Metaverse, titled “Metaverse: Next Generation Internet”.. In this talk, Tan Ping talks about what the meta-world is, how the meta-world is built, and some demonstrations of its current state.

Tan Ping's demo includes examples of holographic shops working with Tmall. XR Lab uses three-dimensional reconstruction technology to create VR models in the physical store. Users can also browse models and click or place an order to view product details. By doing this, you gain experience, so you can travel the world without leaving your home.

XR Lab has also partnered with the Song Art Museum (a museum in Beijing) to create an AR art exhibit. Users can immerse themselves in a virtual world created by a simple artist by putting on AR glasses and interacting with certain aspects of the virtual world. In this virtual space, artists can use these technologies to present their work to the public and even present great ideas.

XR Lab also explains how to use the metaverse for agriculture and has practical applications. XR Lab develops the harvesting of cultures in the laboratory. Create a three-dimensional virtual model of the entire vineyard By creating a three-dimensional model of the orchard and orchard, the robot plans to move around the virtual world and select the apples. As presented at the meeting, it has the advantage of reducing some of the heavy workload of the planting process and reducing the costs of running the vineyard. Robots can also work during the day and pick apples at night. In the process of developing agricultural harvesting systems, XR Lab has also developed agricultural services. The platform allows the collection and management of robot data. In theory, all of this information can fit into the virtual world, and the virtual world can be the basis for understanding the real world. The robot was first tested at Apple's headquarters in Shaanxi province in September this year.

In addition to the above benefits, XR Lab has also achieved the intelligent operation and monitoring capabilities used in IDC computer rooms. The robots use vision and touch fusion algorithms to analyze data centers, change hard drive and inventory status, test and run in Alibaba Cloud data centers.

Buy on Alibaba

Facing the big wave across the industry, many companies are contacting companies in the metaverse industry. And Alibaba has also quietly started building its own meta world and recruiting military personnel.

Alibaba's investment in the global meta dates back to 2016. Alibaba joined the AR Unicorn Magic Leap C&D competition. Of that amount, Magic Leap's Series C financing was led by the Alibaba Group, with an investment of $ 793.5 million. for

Saut Magique Inc. is an American startup. Magic Leap was created by Rony Abovitz in 2010 and has raised $ 2.6 billion from Chinese brands including Google and Alibaba Group. In December 2016, Forbes estimated Magic Leap at $ 4.5 billion. On July 11, 2018, AT&T (American Telecommunications Company) invested in the company and became a preferred partner. for

On August 8, 2018, Magic Leap announced a virtual retinal head-mounted display called Magic Leap One that creates virtual reality by introducing digital lighting into the user's eyes. . Now Magic Leap wants to create light field chips using silicon photonics. for

Magic Leap Single Head Mounted Virtual Retina Display

As a result of AT & T's investment in the company on July 11, 2018, Magic Leap One became the first specialty product in AT&T stores in the United States, with AT&T CEO John Donovan also becoming a member of the board of directors of the company.

Magic Leap was announced by Mica, a Human-Like Intelligence Assistant, on October 10, 2018. On April 22, 2020, following the new Crown Plague, Magic Leap announced that the company was going to undergo a major overhaul and lay people off. half of its employees. As of May 2020, Magic Leap had raised an additional $ 350 million.

In September 2020, Data estimated Magic Leap to be worth US $ 6.4 billion in 2019, and in June 2020, Magic Leap was down 93% to US $ 450 million, down 93% monthly. In October 2021, Venture Beat announced that Magic Leap would unveil the new Magic Leap 2 AR headset in 2022.

According to data from Tianyancha, Alibaba Singapore Holdings Co., Ltd. applied to many brand names, such as "Ali Yuan Universe", "Taobao Yuan Universe" and "Dingding Yuan Universe".

In addition, Alibaba will establish Hangzhou Shudian Technology Co., Ltd. on August 30, with registered capital of 10 million RMB to develop VR hardware products.The company's services include data sharing services, internet services, support services and virtual reality applications. for

Alibaba created Hangzhou Shudian Technology Co., Ltd.

Source: company check

How does Alibaba fit into the meta world?

E-commerce is at the heart of Alibaba's industry. According to reports, Alibaba plans to gradually establish its own meta-global platform space between e-commerce platforms such as Taobao and Tmall and the Alipay payment platform.The main reason is that these two platforms have brought together multiple user technologies and content ecosystems for Alibaba. for

In terms of implementation, Alibaba has announced that it will take four steps. At the 2021 Yunqi conference, Tan Ping divided the global meta into four stages. Regarding the rating, Alibaba said that it does not need to reach L2 before entering L3 or L4, as low traffic. In fact, all levels of the meta-world can be turned into equations.

L1: hologram model,Create a map of the place / person / object model from the virtual world and place it on the terminal equipment like a traditional VR application in the store. Concept: XR Lab and Tmall have teamed up to create a hologram store.

L2: hologram simulation,People / objects in the virtual world simulate the transformation of the real world, bringing the virtual closer to the real world, like traditional virtual reality games and digital twin marketing applications. Currently, Alibaba does not have real examples, but many companies are already using virtual human models.

L3: Convergence between virtual and real,The main purpose of the device to display the virtual world data superimposed in the real world is to create a high-precision three-dimensional three-dimensional map of the whole world, and to correctly use the location and overlay of the virtual data in this map. Concrete examples: XR Lab has partnered with the Song Art Museum to create an AR art exhibition.

L4: virtual and physical connection;Behaviors in the virtual world can generate real world feedback, which can be transformed by changing the virtual world. Example: XR Lab creates a robot selectable by apple. Shi Jiadong, head of hardware and systems at XR Lab, said, “You can make a robot get commands in the virtual world and perform a variety of physical tasks, and it can also provide data in time. real on the model of the virtual world. Update during project execution. "