L'Oréal Paris launches NFT lipstick for actresses

Despite the popularity of NFT last year, most of the developers who benefited from it were men. According to a recent report, the earnings of female manufacturers accounted for only 5% of total NFT sales, and female manufacturers made up only 16% of the NFT market. For this reason, L'Oréal Paris has decided to empower women in the NFT industry.

L'Oréal Paris has been talking about the personal beauty and worth of every woman from its motto "You Deserve It" for over 50 years.

From a wide range of products to a wide range of speakers, the mission has empowered women in its roles and values.

L'Oréal Paris, USA asked five female artists (Amber Vittoria, Arina BB, Hueman, Lili Tae and Puks) to create Appropriate NFT's NFT Art-Reds for their new L'Oréal lipstick series. .

"With this work, we hope to make people appreciate the gender diversity in NFT's work, encourage women who have worked in this field before, and like more actresses and buyers," said Maud Brunswick. Senior Vice President, L'Oréal Paris, United States of America: “For the sake of support and endurance, we are proud to support women and provide a platform for these artists to showcase their work.

The NFT Reds of Worth will be auctioned off at the OpenSea from December 13-15, 2021, and artists will receive a 100% discount off the sale price. The minimum starting price for each NFT is $ 1,500.

The artists will also chat with OpenSea, UTA and L'Oréal on Twitter Spaces on December 14, 2021 at 1:00 p.m. EST to learn more about the competition and share more about their work.

“I am very excited and delighted to be a part of the L'Oréal Paris NFT program,” said Human.

Lili Tae said, “After joining the NFT community, I learned that my creativity is very rewarding. Getting into a bigger world can be frustrating, but I have also been supported by many artists and supporters across the world. It is an opportunity to build confidence by