Parent company 'PUBG Mobile' Kraftton is entering the meta-world, what's the appeal of the original chess layout?

The flames of the meta-creating global gaming and entertainment industry saw the Capital City celebration, and Naver Z also brought the industry's 'first step' by Korean gaming giant Kraftton into the meta. -space.

According to foreign media reports, Kraftton, a Korean game developer and parent company of PlayerUnknowns Battlegrounds, invested 5 billion won in Naver Z in July this year to enter the peak RMB market.

The flames of the meta-creating global gaming and entertainment industry saw the Capital City celebration, and Naver Z also brought the industry's 'first step' by Korean gaming giant Kraftton into the meta. -space.

Naver Z is known as a virtual reality user operating on the “Zeppetto” social platform, called “Korea-Japan Yuan Universe”. It is a commercial product that uses AR technology to create 3D avatars that create images and backgrounds, and to build community relationships through SNS activities.

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"Japan and Korea No.1 Yuan Universe"

In fact, this is not the first time Naver Z has attracted venture capitalists. According to foreign media reports, in Round B of the December 1 financial announcement, ZEPETO Neighbors received a $ 150 million investment from Softbank Group of Japan.

In addition, HYBE, the operator of popular youth group "BTS" in Korea, also contributed $ 41 million, and Mirae Asset, Naver Webtoon, JYP Entertainment and YG Entertainment contributed to this fund. After Geppetto, the value exceeds $ 1 billion.

Rudy Lee, Chief Strategy Officer of Naver Z Corp., previously said, “We can be the world's largest virtual fashion platform.

A lot of people may not know Naver Z, but ZEPETO does not know the original audience.

In September 2018, "ZEPETO" started his home business, and the good days have arrived. The relationship app has become very popular because it uses facial recognition, AR and 3D technology to allow users to create 3D villains like them, and once in the App Store for free for four consecutive days.

Screenshot of ZEPETO STUDIO official website

It is understood that ZEPETO was the first app developed by SNOW (an organization of South Korean gaming giant Naver) on March 1, 2018 in Korea. In March 2020, Zepeto transitioned from SNOW to Naver Z, an independent service-oriented company. Generation Z and international trade.

That said, Zepeto is backed by South Korean sports giant Naver, and his performance should not be underestimated.

According to data from the official website, since March 2020, ZEPETO has gained more than 130 million users worldwide in a year and a half since its inception. Among them, foreign users represent 90% and young users 80%. According to a Wall Street Journal report, Zepeto has over 2 million daily users.

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Make natural petri dishes

Naver Z also has a good growing environment with large roots. The meta-world craze has attracted an influx of South Korean government, investment, and gaming and entertainment companies, with the aim of being part of the cookie.

Seoul, the capital of Korea, announced the launch of the “Metacosmos Platform” at the beginning of November this year and announced the “Metacosmos Seoul Five-Year Plan”. We will establish an ecosystem services management area. So far, Seoul plans to invest 3.9 billion won in the project.

In addition, the concept of meta-globalization is heating up the real estate investment industry. According to the Korean Herald, in mid-October, KODEX K-Metaverse Active from Samsung Asset Management, KBSTAR iSelect Metaverse from KB Asset Management, and NH Amundi were first listed in Korea. Hanaro Asset Management FNK Metaverse MZ and Mirae Asset Tiger Fn Metaverse.

Among them, the Samsung ETF is the active currency, and the other three are the weak funds that invest in index institutions linked to the meta-universe. At the same time, Samsung Electronics and Mirae Asset Fund also announced the list of companies included in the fund, the Samsung Meta Universe ETF including HYBE, Naver, Craft, Fel Abyss and J Contentry, and the Mirae Asset Meta Universe ETFs include Naver. , LG Innotek and Hibe. This includes, JYP Entertainment, YG Entertainment.