Cai Jin: Digital marketing and logistics, revolutionizing the supply chain

On November 19, Cai Jin, vice president of the China Logistics and Purchasing Federation, spoke at the “New Three” special education program of the China Association of Objects. Cai Jin stressed that he should fully understand the spirit of Secretary General Xi Jinping's remarks on digital trade, recognizing the rapid pace of digital trade development and the tremendous impact of digitization for the development of the Earth, and identify it. goal. We are developing a digital business.

Cai Jin added that digital marketing is a new industry which is changing the business and management model. There are a few things that need to be understood here, firstly, it needs to be clarified that digital marketing is an important part of manufacturing, and secondly, the technology needs to be strengthened. Digital has become an integral part of manufacturing. modern network technology. The fourth aspect of supporting the digital industry is digitization in the 1st dimension, digitization in the 2nd dimension, digital governance in the 3rd dimension and digital value in the 4th dimension.

Kai Jin: Digital industry and logistics, modern development of the chain

—— Special Education Vocational Training "Three News" from the China Federation of Things (with deletion)

text | Cai Jin, Vice President, China Logistics and Purchasing Federation

November 19, 2021

The theme of this exchange was learned by Secretary General Xi Jinping's 34th Study Group. Secretary General Xi Jinping's remarks will give you a better understanding of the speed of digital trade and its profound impact on global development. , and the key directions for the future development of China's digital industry. I want to do some advice here and talk about my own experience.

1. A better understanding of the spirit of Secretary General Xi Jinping's comments on digital commerce

(1) How to understand the speed of digital business development

Secretary-General Xi Jinping pointed out that the speed of development of digital commerce has three dimensions. It is fast, wide and deep. The first is the rapid, that is, the "rapid growth of digital commerce". The growth of digital commerce is three times that of the entire industry. Looking at the world, the global economy experienced weak growth last year, but the global digital economy continues to grow strongly. The second is broad, “the expansion of digital commerce”. From general to aerospace and space research and technology, to food industry like Meituan take out, they all need digital support. The third is depth, that is, the "depth of digital marketing". In terms of depth of impact, the digital concept permeates the entire business process as a whole.

(2) How to understand the far-reaching implications of the digitization of global development

In his remarks, Secretary General Xi Jinping stressed that the impact of digitization on global development is considerable. The growth of the digital industry has a huge impact on future global growth, and the implications are dire. It also includes three dimensions. In other words, the development of the digital economy has become a major force in enhancing global capital, revitalizing global business models and transforming the global economy.

The reorganization, reorganization and remodeling do not change the old business model, increase or decrease the old business model, or fail to complement the old business model. The impact it brings is also significant amid massive changes not seen in a hundred years.

(3) Identify the goals of digital business development

President Xi Jinping has clearly defined the future development of digital commerce. He pointed out that there are three paths for the future development of digital business. New industries, new models, new models are born.

In the words of Secretary-General Xi Jinping, we must have an increasingly deep understanding of the digital industry's growth rate, impact and growth, and use it to obtain instructions for carrying out the digitization in deliveries and chains. Top management.

As we learn, we should have a deeper understanding of our meaning. The first is to identify the basic stages, results and development models of digital industry development, and to clarify the important role of delivery and digitization chains. The second is the cost of digitizing logistics and rice sectors. The third theme is to reflect on how organizations support digital work.

2. Digital Marketing is a new industry which is changing the standards of business development and management.

Digital marketing is transforming the business development model and the management of new economic models. There are a few things to know.

First of all, it should be made clear that digital marketing is an important part of manufacturing. After the reform and opening up, Friends Deng Xiaoping argued that science and technology is the main driving force, and science and technology is the new product. We are now starting to use numbers as a key part of new product development. Thus, the current core values ​​of manufacturing include five factors: functionality, functionality (manufacturing tools), capital resources, expertise and mathematics.

Second, for digital to become an integral part of manufacturing, it needs to be enhanced through the use of technology, which is digital technology and modern network technology. Digital technology must be integrated into the real world. Data can be put in one company, but digitization cannot be put in one company. Digital marketing refers to the value created by digital products after the deepening of digital technology and various industries. The essence of digital marketing is integration and collaboration with the real business. As long as market action is generated, a series of numbers is generated simultaneously. The goal of digital marketing is to improve new business information and improve governance standards. Rebuild economic growth. In terms of logistics, there is a need to reorganize the organizational structure of logistics. Reshaping the model and, above all, reshaping the management of the model.

Digital Pasting Effective Four. Our digital knowledge has industries and digital numbers of trades are digitally, digital auditorals and digital values. The first dimension is the digital business. Digital business is about business, including, and other changes, transaction files, transaction files, transaction files, information exchange, data exchange, exchange information, data transaction, number of information., the second of the software, digitization. Sexyeration is the main profile of the digital development. It is a mixture of digitization and industry industry. It is the responsibility of supporting our school harder and provide digital digital procedures. The third outward is divided into digital management, and the domination domination is divided into two things. In one hand, the manager model of digital traditions are governed. By the main digital digital digging, the international community, even the industry. Good characteristics are valued. Digital value contains three points. First, digital resource and data material is created. The second is the digital equipment will be digital use. Third, it is form of capital, which is large letters alphabets, fluidization.

3. The growth of digital commerce moves from basic to advanced level

The growth of the digital industry in Korea is divided into four stages: budding, rapid growth, overall growth, transformation and intelligence.

The period from 1994 to 2002 was in its infancy. Digitization right now is the portal to Sina, Sohu, Netease, etc.

The second was the period of rapid growth from 2003 to 2012. The most important form of digital industry development during this period was e-commerce. E-commerce platforms for large-scale start-up products and e-commerce platforms to match market-leading products with truck starts and the digitization of logistics start-ups.

The third period is called the period of total growth from 2013 to 2019. Digital marketing at this stage has two characteristics. One is the Internetization of traditional industries and the other is the new form of business. The integration of digital and business is deeper.

This third step is the start of the development of our country's digital economy. An important sign of the main thing is that the key to the development of digital commerce lies in Internet users, and Internet commerce has not yet been realized. The global digital industry has adopted dual growth models in China and the United States. One of the topics surrounding the future global competition between China and the United States is digitization. At the heart of the world of digital development is the area of ​​logistics and supply chains enhanced by digitization.

From 2020, the digital industry began to enter the phase of change and innovation. As digitization moves from infancy to sophistication, it must be recognized that digital advances in logistics and supply chains pose serious challenges and create highways.

4. Realize fully that digitization is an immutable area in terms of supply chain and chain transformation and reform.

The digital transformation of logistics and the supply chain is irreplaceable. I said it very clearly. Here is a brief discussion of the inability of multiple stages of economic development, linking multiple stages of macroeconomic development to change. After World War II, the development of the international economy reached four stages. Of course, it's the same in Korea, but the timing is not good.

The first stage is the period of insufficient production, in which the production process is important, and the production process and logistics is a physical distribution consisting of short chains heavy with foodstuffs.

The second was the period of over-trade from the late 1970s to the mid 1980s. The focus of production and processing processes began to shift towards reducing costs and increasing efficiency.

The third is the level of financial change. The production organization process is based on the optimization of the integration of capital and the optimization of processes by relying on the industrial chain, breaking down the boundaries of the industry. The purpose of financial exchanges is to improve costs.

The fourth is the current stage of digital marketing. The essence of digital marketing is the integration and integration of businesses. The key at this point is the cost of production and rebuilding.

5. The concept of supply chain and chain digitization is quantity production

The main goal of digitizing logistics and the supply chain is cost reconstruction. The digitization of logistics and chain is the integration of science and technology with modern organizations. Its goal is to improve the network continuity, expertise and level of service of the delivery and supply chain by modifying the design collaboration with the design team, including the chain design.

First, enable the digitization of logistics and supply chains to identify new patterns of global electricity trading. Before the global spread, the driving force behind the development of the international market was twofold. One is manufacturing and the other is service delivery. Looking at it now, the future driving force of global economic development can also be viewed from two angles, one being new technology. The second is construction. Based on the strong experience of the construction industry, we are able to make more efforts to provide raw materials for the construction industry, but without a good business environment. The chain is very short with only one production link and the last two are in the hands of the other. Therefore, in order to seize this opportunity, it is necessary to move the production capital to a better industry, and to the digitalization of the chain and the digitization of logistics is important.

Second, from the logistics point of view, use the digitization of logistics and chain to create manufacturing organizations, develop the chain industry, approve the product market and the production status of the enterprise, l integration, increase efficiency and reduce costs. With digitization, we can become aware of the reorganization of organizational structures and achieve the integration of resources, optimization and cross-industry business integration. reduce shipping costs to the most reasonable level.

The third is to change the economic model by digitizing logistics and the chain. The key to digitization is service. Redefining the economic model through industrial serviceization. The digital business model is “buy services and deliver”.

The fourth is to realize the value of ecosystem businesses through import and export. From the perspective of the future business, the value of the business in the digital environment is reflected not only in its excellent efficiency and high efficiency, but above all in the positioning of the value of the business as a whole. of the industrial chain.

The fifth is to promote digital governance and create new value in global competition through the digitization of logistics and chain. Digitization is connected, symbiotic and shared. Logistics is an important part of the process of connectivity, integration and sharing.

The sixth aspect is the digital cost of the logistics itself. In other words, the digitization of logistics and supply chains helps generate value.

Six, understand the meaning of logistics and the digitization of the supply chain

The Member State's Digital Transformation Products and Management Guidelines state that the definition of digital delivery and supply chain typically includes the following:; Fourth, the benefits of agility. Fifth, the ecology of the industry; Sixth, improve the operational capabilities of digitization, i.e. mastering algorithms, counting energy, etc., seventh, establishing a solid foundation for digitization, i.e. designing the digital design , digital technology, digitization.

The China Logistics and Purchasing Federation has achieved good results in promoting digitization. In the new model, how does the China Logistics Purchasing Federation become a business organization and facilitate the process of digitization? I have a few thoughts.

First of all, you must first develop a secure digital mindset. I wrote digital theories in four words: Connect, Symbiosis, Now and Innovation. We need to create a sense of self and we need to extend this digital thinking to the field of logistics and supply chain. Second, during digital exploitation, the key directions of chain delivery and digitization should be focused on promoting the integration of the industry as an internet-based carrier. Third, we need to understand the importance of digital sophistication. Fourth, there is a need to identify the basic processes to drive logistics and chain digitization. Fifth, we must harness the power of our platform to guide the digitization process in shipping and handling. Sixth, the foundation must be solid. In other words, the modeling work has to be solid.