The fashion industry is entering the meta-edge. What impacts will the new developments have in 2022?

Think of a world where digital numbers are as important as the physical body. Think about where you need to store treasures and items for your virtual self that need money (Crypto), house (which can be done in Minecraft), and clothing.

As our life progresses online, fashion brands have introduced digital clothing, for example, some consumers already have access to the platforms, and join gaming platforms to speed up their work in this place.Perhaps the hottest race and anticipation of 2022 won't appear on the track, but will appear on screens as designers roam the meta-world. ..

I don't think it's necessary because a lot of people don't understand NFT and Crypto. However, this can be a big mistake. Gradually, these people will discover that these concepts are part of daily life in subtle ways.

As we work, chat, study, and spend our spare time online, today the meta world doesn't seem realistic. However, there is a significant difference between our current life and the metacosm. Kristina Dimitrova, consultant and developer of the fashion and technology platform Interlaced, discusses this topic:

“Let me explain to you that the virtual world is a virtual space that is not in a social environment or a game. It's like a virtual world where, for example, you can wear the same digital shirts everywhere.

Most of the groundwork for the exemption to enter the global meta will be laid in 2021, which will pave the way for further growth in the years to come.. Last May, Gucci Garden announced Roblox, a sandbox that includes story-themed theaters and labs that buy and sell products that limit digital clothing.

In September, Balenciaga became the first luxury brand to partner with Fortnite to create a variety of costumes for its unique game, a skin game that everyone is familiar with. According to the digital versions, a physical range has also emerged.

Dimitrova said that in 2022 we will see more and more changes in the real world and the virtual world.

“As an athlete, you can pay for the skin in the game, get the skin, or buy the real thing from the body shop. For clothes in real life. We think we'll see a lot of these brands both online and offline. .link. "

That's what designer Charli Cohen discovered this year in partnership with Pokémon, Selfridges and developer RYOT Lab.Cohen has developed digital products and physical devices hosted on the Selfridges website and sold through the Electric / City platform, a virtual world where customers can explore and interact with.. Cohen's next experiment is a step into the meta world. He told Euronews:

“Years ago, I developed RSTLSS, a platform that allows artists, brands and fans to easily create meta-space interfaces. Interoperability will be digital in 2022. The main objective of fashion is to develop digital. It is a potential. It provides a wardrobe for many games and social activities. "

The first experiences in the virtual world seemed like a hoax, but we have good reason to believe that it is not just a fad.As Facebook changes its name to Meta to reflect the dynamics of its operations which include the creation of the meta world, it could boost marketing in this area.. Futurism and the future James Joseph, editor-in-chief of technology and culture magazine CYBR, explains:

“Think how many people involved on Facebook have been tricked into listening to the same thing. A lot of people don't understand NFT, don't understand Crypto, they don't need it. But when it all becomes part of NFT, it changes people's lives every day., what's going to happen. "

Until now, luxury goods have been at the forefront of this space, but others have caught on. Adidas has finally announced a partnership with Sandbox, one of the most popular companies in the crypto world. Adidas announced on Twitter that it has entered the meta world with Bored Ape Yacht Club, gmoneyNFT and Punk Comics.

In 2022, more meta-global titles will work.. One of the most promising aspects of the Meta Universe World in 2022 is Microsoft Mesh, which will take the panel to new heights by allowing users to wear VR headsets to appear and interact in the virtual world. .

For fashion, this can mean organizing a digital podium to give attendees the impression of being there, or offering personalized shopping appointments where stylists and consumers meet remotely to present their new digital publications.

All of this can mean that the crypto-financial world is going to get better.. Other names like Adidas could also announce joint ventures with crypto projects like Sandbox in the future. We will wait and see.