The question of a rapidly growing industry revolves around the "meta-edge" today

As of December 7, 2021, more than 7,900 yuan edge-related business registration applications have been processed in China, and over 99% were completed in 2021. A four-month standard review of related trademarks in China , while these marks fall into different categories and have no similarity, approximately 8,000 marks linked to Metauniverse are still awaiting national approval by April of next year. recently. Many companies have flocked to the "meta universe" realm, and there are still many laggards on their way to the "meta universe" realm.

The early papers dismantled some of the values ​​of the "metamonde", such as number symbols and value propositions. It helps to understand the structure of the meta world, but the writing process is not yet complete. In fact, many companies have flocked to the “meta universe” area, what are they doing and what can we do?

Virtual idols and their environment

There are two statements about "Liu Yexi" in the previous article. I believe that not everyone is new to the concept of "virtual idol". With the rapid development of holographic technology in recent years, virtual idols have moved from 2D to 3D. Hatsune Miku and Luo Tianyi. Virtual singer represented by digital surrealist AYAYI, racing-style virtual idol Ling Ling, digital surreal girl Reddi and other virtual characters entered Xiaohongshu one after another. Now they are already bloggers. He has more than 10,000 fans and has worked with Guerlain and Givenchy. , Li Ning, King Glory and others reached out to cooperate.

In addition, there are virtual anchors such as A-soul from virtual girl group Lehua, Eternity of Korea, Nanako Nanako, and virtual speakers such as Huaxizi. These virtual symbols have led to further advancements in the use of technology and culture, including holographic technology, the technology that supports virtual idols is separate from AR (virtual reality), VR ( augmented reality) and MR (mixed reality). Photos are used with real people. , 2.5 dimensions.

According to the data, the market share of virtual idols in China is expected to reach 3.46 billion yuan by 2020, 6.22 billion yuan in 2021 and 64.56 billion yuan in the environment thanks to virtual idols in 2020. 107.4 billion yuan in 2021. At this point, the cost of virtual idols in the development stage is expected to be higher than the cost of real idols, and if it is not profitable in the advertising process, it may be very effective that the content is produced after investment. finances will not be visible. , the initial entry is higher.

In today's market, fan marketing is still the single most important way to spend money on virtual idols. Primary IP addresses usually depend on performance, visibility, devices, etc. , real-time applications and other events.

Double digitale

With the meta-world, the idea of ​​the digital twin is to recreate the 1: 1 “digital twin” on physical devices in the virtual world. Tencent Cloud announced CityBase as the city's digital platform. This is called the “meta universe” numeric function.

General Electric (GE) announced the world's first cloud services platform, Predix, designed specifically for business data analysis and development to solve the problem of unknown failures. The platform can connect to commercial equipment, obtain equipment data lifetime, and provide the technology model with data mining analyzes to provide real-time service. GE has also introduced twin digital devices in aviation technology. The creation of a digital twin of the aircraft engine throughout the design phase makes it easier to connect the design process and design structure with the working data, and the digital twin helps to improve the process design and short design.

The widespread use of information technology, intelligence and digital twins are driving the advancement of the next industry and the smart world. Companies have developed smart digital twins that span all aspects of their organization, and through the integration of these technologies, they are committed to developing digital mirror designs that match the actual manufacturer, chain, and cycles. of product life.

Mirror Global Simulation gives companies the freedom to develop ideas, boldly ask questions, and rediscover their latest trends in a risk-free digital environment. He envisions all new countries, but companies must first partner data links with the outside world to help break down leadership boundaries, open ecosystems, and earn points.

social platform

In August 2021, Roblox announced that it had acquired the Guilded Chat Platform to improve internal relationships on the current platform and improve user interaction in the "meta-world." . Bytedance quickly announced Pixsoul, a “social meta-world” project aimed at creating a virtual social virtual platform.

Earlier this year, Soul called for "creating a global meta-relationship that connects the new generation of young people to Spirit." The first reason to investigate is that you refuse to engage with your knowledge and create virtual images and content for users such as multiple unrestricted communities, scene-based sub-features, group chat, l werewolf assassination and video correspondence. tsim

At the same time, the entrepreneur gave new meaning to the community interest, allowing anyone to live or operate in the public, shielded from the enlightenment of the high tech issues that have existed in the past.

Immersive content

The meaning of "meta universe" is constantly increasing. Beyond the surrounding scenes, creating a huge world requires stories, places and cultures that grow and develop on their own to achieve great results. When the technological process is mature, it can be VR / AR. And other technologies are developing new apps and applications to give customers a better experience.

With the advent of new IP movies and televisions in recent years, more and more companies are hoping to find better information and turn to movies and televisions that will provide stable income in the market. However, against the backdrop of inaccuracies in film and television data, the “broken patterns” woven by star IP addresses often fail, and the increasingly complex industry can deliver front-end content directly. Problems.

A key figure in creating immersive content is Disney. For more information, see the previous article “Disney: Metaverse is Disney's Future, and Disney Will Be the 'Happiest Place' in the Metaverse”.

digital assets

Blockchain technology provides a distributed blockchain and settlement platform and exchange rates. It promotes belonging and the circulation of values ​​in the meta-world, strengthens the security and functioning of companies and makes transparency and decision-making coherent. . NFT, which carries the heaviest load of digital assets, was first used in writing, art and sports scenes due to its lack of digital and has been preserved to this day.

According to Statista data, NFT sales in 2018 face a short period before entering the bottom of the bubble in 2019. In 2020, the market will be slightly better. In 2021, the NFT market will heat up again. In the process, the share of Meta-World, Artworks, and Game Scenes in total NFT revenue continues. NFTs provide artists with a sales or resale receipt and provide players with unique personal items (such as skins, avatars, or clothing). .).

Two internal bus platforms are seizing the opportunity of NFTs. NFT products market developed by Alibaba and Tencent No activity and no impact on major platforms such as Alibaba and Tencent, installing NFT products at this stage is more profitable in terms of introducing start-ups / joint ventures .

Extended reality XR

The combination of meta-worlds makes XR (VR / AR / MR) your first entry. In 2016, VR / AR devices began to appear in the driving force. Google, Facebook and Microsoft have entered VR / AR one after another, and large companies such as Sony, Samsung and HTC have also developed hardware products. In addition, offline VR stores are about to open. The end-user industry B and C, the rise and fall of the industry, simultaneously improve. 2016 is not only a war of PC and mobile devices, but also a year of explosive growth, the first year of VR.

Overall, the VR / AR industry is recovering with the steady increase in bubble bursts. When the performance or performance of the new VR / AR technology can meet the needs of users, it will enter the best stage of performance and development. .

From an investment and finance perspective, in January 2021, iQIYI, which focuses on the field of virtual reality, announced that it had completed Round B with an investment of hundreds of millions of yuan, and in March 2021, Pico reached 244 million yuan. announcement. Round B financing, VR technology released in May 2021. STEPVR services reached 100 million yuan. In August 2021, Pico announced a letter from all of its employees, announcing its acquisition by ByteDance.

indie world game

He generally believes that sports are the starting point of the meta world. At least Zuckerberg started the game is a virtual world created by humans based on simulation, expansion, and not limited to the concept of reality, the shape of objects similar to meta Earth, so the game will generally create patterns . There are also some major differences between the game and the mature version of the meta-world due to limitations in tech upgrades.

The most obvious example is Roblox, an online game development platform. In March 2021, Roblox went public on the New York Stock Exchange. Also referred to as the "Meta-World's First Unit" because Roblox first wrote Meta-Earth in their prospectus, Roblox's model turned out to be an early form of Meta-Earth response. Affected by events such as the rules and the math version, the sports industry faced a cold backdrop, and the Metaverse became a lifeline that lifted it out of the river. .

In January 2021, Hyperparameter Technology, an artificial intelligence games company dedicated to developing virtual reality worlds, received $ 30 million Series A funding led by Wuyuan Capital and co-sponsored by Gaorong Capital. . $ 100 million Series C financing led by SIG Heiner Asia Capital and joint venture by joint venture partners CCV and Yunjiu Capital, May 2021 AI-powered interactive entertainment technology company rct AI, announced the acquisition of the Galaxy Interactive A2. Payment: In June 2021, blockchain gaming platform Rangers Protocol received a $ 63 million investment from Pantera Capital.

“Avalanche” says, “When you see a terminal with headphones and a face, the connection allows you to access other computer-simulated three-dimensional realities. "" The main purpose of creating a meta-world is to enable real-world operations. across the virtual world.

The development of the metaverse can be divided into two stages: the first stage of the metaverse to enhance the entertainment experience, the main theme of the 3D virtual world is games, the immersive experience of the virtual reality experience harmony , and the second stage of the metaverse is sport. Real internet. Business / Industry: Transform the way people live, work and connect, improve efficiency and reduce costs, and digitize businesses. And in general, industries that can be developed also come here.