The realization of the tour chain started with the Xianyu "Real Estate Speculation Group".

The end of the universe is home, and the meta-world is no exception, is it?

In response to a question from 'Chainnew', Luoy (pseudonym) said, "This game has turned me from being a geek to a speculator. That's not what is famous."

On October 28, 2021, a game called "Honnverse" quietly opened its first beta. The first beta user joined the Promise Rush program and was granted access rights. After Luo Yi found out, I closed the beta from Curiosity.

"I don't want to send money online. I want to take care of it on time. Let's talk about it before we go shopping. It doesn't cost anything. So you have to wait. To sign up for one account only. and wait after registration Wait. The house also divides it, "said Luo Yi.

The “house” is a virtual house that is supposed to be placed in the rainbow universe, and during the closed beta the system will provide all users with virtual private property free of charge. November, 1st,Rainbow Universe's first internal measurement experience has finally taken place. The first user group was only 500, but that didn't stop Rainbow Universe "home use" data from appearing on Xianyu almost simultaneously.

Land speculation, instantly spreading into the meta world.

1,Configuration of virtual real estate, the maximum asking price is 500,000

Rainbow Universe is a market simulation similar to "The Sims" developed by Tianxia Show (600556.SH). Virtual houses are one of the most important consumer goods and users can decorate and socialize according to it. According to official data from the Tianxia Show, Rainbow Universe will feature 350,000 virtual homes with 13 room types and 5 main levels (lower C, B, A, S, SS: C, B, A, S). , SS as). planned to leave. For the experiment, the system has a total of 3,500 sets of random virtual buildings provided free of charge to all users.

Luo Yi told "Lianxin": "The number of characters is limited, the higher the level, the lower the number, only 3,500 games have been released in the internal review, but most are high level. This is the key to "A lot of people around me have multiple cell phones, including myself," he said.

On November 1, Rainbow Universe launched its first batch of internal beta users. Although only 500, Luo Yi was lucky to get a place.

“After entering for the first time, you just need to remove your face and wear it to create your own avatar. These lights are very versatile, and even there are many games like Tiandao, Jiansan and many games like Rainbow Universe are more sophisticated than in social platforms like Spirit, but from Rainbow Universe. The face prick and the dressing are very raw, and I was amazed at the time. Are you old at the old QQ show? .

Luo Yi revealed that the main gameplay of the Rainbow Universe is to decorate the house and go out with friends. Users can send their photos and videos to the virtual device or to another player's guesthouse. However, all this requires additional competition for virtual equipment, a virtual television to make a movie requires hundreds of diamond stars, a virtual table is also needed. the star diamonds are. It can be done. This limits the speed of player development.

"I'm so ashamed, when I went on a mission, there were over 60 diamond stars, I couldn't afford to buy a chair, I couldn't even have a chair, I had to wait for the mission to go. Outside, four easy movements: hitting your fist and lowering your mouth is very easy. "

From Luo Yi's experience, the graphics of Rainbow Universe are well presented, the functional, social and costumed gameplay is nothing special and even "out". Avatar can only "float" and stalks, disconnects and often slows down loading during play, which significantly slows the game down. Luo Yi finished the game after 2 hours of his first experience.

"At the time, I was very disrespectful. The article seemed to fit on the newspaper, so I thought about it and handed it over." But at the same time, Luo Yi was clearing a circle of friends and saw someone selling him. Rainbow Universe luxury virtual real estate priced at RMB 2,000. "It's an S-class house. My house is better than her. Are you selling it?" Luo Yi was surprised.

Luo Yi's idea was soon put into practice. If you open Xianyu and search for the keyword "Rainbow Universe", you will find an interesting product later and you can hear the excitement of the flea market all over the screen.

Luo Yi told Lianxin, “World Story does not provide a way to buy and sell players' capital. Whether it is the house, TV or piano, it can only be presented in the form of a “gift.” “Krypton Gold required Later, players moved to other online markets, such as Xianyu, which quickly became the“ electronic powerhouse ”due to its unique equipment. .

Luo Yi said, “At the start of the internal experience, the market value of the SS was only 2,000 to 4,000 yuan, but then the price rose sharply. In two days, he reached 10,000 yuan per day. The price of nearly 200. SS products and the top 4 A products account for about 15,000 yuan.

Dealer Xianyu, which owns less than 100 SS-class units, told Lianxin that luxury goods like SS don't care about sales. Most people sell decorative items such as tables and pianos. And high-value housing "will get higher and higher." The lowest price for digital assets in its hands is “75,000 aftermarket package”. According to Entertainment Capital, the asking price for SS homes in 20 used units is close to $ 500,000, but has not changed.

According to the "Lianxin" survey, the global rainbow market emerging on the Xianyu platform includes, but not limited to, the sale of quality products, monitoring, promotion, exchange, educational activities and the sale of wine numbers. In addition to a lot of information on the placement.

2,Who is the final decision maker for the price change?

Why does the Rainbow Universe seem to predict expensive virtual devices when it closes the beta? Is it real value?

One of the more popular entrepreneurs told Lianxin: This is usually given by the concept of the meta-world rather than the value of the game itself. "

According to the "New Chain", in the world of the rainbow universe, virtual real estate is an NFT asset based on blockchain technology, according to the Tianxia Show can control the size of the property. , and NFT is one of the supporting tools. . . of the metaverse. , which greatly combines elements of the Rainbow Universe game with digital artifacts and meta-universes, leaves room for speculation.

In other words, Rainbow Universe virtual houses like the “cryptopunk”, “boring red” and “hash mask” NFTs from the previous fire. Refers to the identity of the owner and the rights of the owner.

Like everyone who purchases the Boring Ape NFT, you have just become a member of the BAYC Club and you qualify for digital graffiti in the Club. Those who purchase Rainbow Universe Virtual Real Estate have similar rights and may have the right to decorate and display their homes in Rainbow Universe. NFT. , also a digital graffiti messenger.

Yes, since Rainbow Universe is a game, there may be some hype due to the lack of real estate during the closed beta period, and if all 350,000 virtual items are released in the future, the list price may be. be reduced.

Moreover, although the virtual heritage of the Rainbow Universe is NFT, it is divided into C, B, A, S and SS based on its insufficiency and sophistication. It's very special in NFT.

The author of NFT told Lianxin: "Political distribution is like telling the high and low end users, it will increase the price difference of different levels of NFT and reduce the sentiment of the market as a whole. The total cost is comparable. . Only the numbers that can be compared and there is not enough space to take advantage of it is for older NFT cards like Boring Ape and Cool Cat. It is a surprise. "

Finally, adjusting the playing skills according to the NFTs is risky.

Historically, NFT companies like Boring Ape have been popular in the market and sold for a high price because all NFT services are already available, interest is tied and prices go up and down with changing hands and more. , and it's very transparent. The Rainbow Universe Virtual Gardens have been slowly being rolled out by the authorities, with some rare artifacts yet to appear, and the perks may change with game-quality edits and actions as well.

This means that in the long run, the platform will be the largest provider of virtual real estate, and policy changes will be the final decision. The overall space has grown and the risk of collecting for players has been eliminated.

Three,Community of players, the end of real estate speculation?

In fact, if you look at the world, whether it's Decentraland or Sandbox, most of the products associated with the meta-world are full of virtual assets.

On November 23, singer Lin Junjie announced on Twitter that he had purchased three virtual lots from Decentraland and entered the Meta Universe real estate market. According to foreign media estimates, Junji Lin spent about $ 123,000 (about 784,000 yuan) shopping on our site.

On November 30, Republic Realm purchased land from Sandbox World for about $ 4.3 million (about 27.42 million yuan), setting the world's highest virtual land exchange rate.

The scale of “real estate thinkers” in the metauniverse has grown and thanks to the big investments of money and the blessings of good results, as well as the interest and confidence of people in the project. The metauniverse is not small.

To see the difference in comparison, what should be the next step in improving the meta-world game in China?

Roblox presents eight themes from the mature global meta in its report. "Immersion" and "low latency" are essential for technology, of which "personal" and "user-friendly" are essential for relationships, and "differences" and "everywhere." “Business” and “success” are essential. Game.

Let's talk about technology first. Judging by the work ethic and functionality of Rainbow Universe, whether it's 2D painting style or issues with the industry at the time of operation, it cannot meet the built demands of the growth metacosm for "immersion" and "low latency" and is in very high quality. According to the agent, the "Sorrow" VR virtual reality chat released by tech giant Baidu in August this year also has problems such as 2D image quality, flutter, stutter, release of the phone and charging delay.

Fine art and the depiction of running state directly affect the player's game experience, and Rainbow Universe and Xarion's troubleshooting instructions have led players to ask questions directly for the developer's sincerity. Game.

“The game came out quickly and the experience wasn't good. Even the simplest anti-crash game wasn't put together. That means the company itself is using it. Player Analysis Rainbow Universe internal test.

Therefore, in order to improve the quality of the metacosmic community, the technology must first adhere to the standards. And if there is a positive effect on the representation of the image, it can directly affect the consumer. Using "Backwater Cold" as an example, it is perfect for modeling, lighting and shading, blowing air, etc. It captivates many gamers with only the best graphics and futuristic space and space layout in Celestial Design. Supplies were also carried live and within a week of entry 236,300 participants closed for stay.

In addition, in terms of gameplay, Greece and the Rainbow Universe are very thin and unable to communicate with others, which greatly reduces the playability and interactivity of the game and makes it dependent on the content of the meta. -world. The material cannot cause user adhesion.

"The easiest thing to solve is a relationship problem," the senior player told Lianxin. Baidu or Tianxia Show both have previous experience as a social platform. The Tianxia Show has also been working on the "Mars" product for 10 years. In the "microcommunity" a method has been introduced in which the royal family lives and attracts users.

“The celebrities who lived in the small communities of Mars at the time were Yang Mi, Zhang Liangying and Han Geng. They were the golden stars of the time. Should be able to take advantage of the traffic and create new gameplay, but now the most popular user in Rainbow Universe is just KOL called "Yu Taixian".

The combination of socializing competitive sports, exploring various sports and developing the best sports experience, these three are now the most important goal. Only then can we create an interesting metasite social gaming platform that gamers and geeks can immerse themselves in.

At the "NFT International Observation Online Salon" organized by "Lianxin" on September 15th, Taylor, founder of Zhougai Capital, had a great time. "The plagiarism of the NFT hype is on the decline, and you better not follow the model."