What ambition do the gaming giants Ubisoft have to join NFT in their 3A gaming masterpiece?

Ubisoft is a France-based video game developer founded in 1986. With 23 game developers and 28 offices worldwide, Ubisoft is the world's third largest independent game developer in Europe and the fourth largest independent game in North America. in 2008. Popular PIs include "Assassin's Creed", "Rainbow Six" and "Far Cry". The games in the "Assassin's Creed" series sold 73 million copies in 2014.

Yesterday, in a statement, Ubisoft announced the announcement of the Quartz digital platform on the Tezos blockchain, a platform that allows players to access NFT devices. The first NFT will also be released as a beta version of “Ghost Recon: Breakpoint” tomorrow. Players who reach level 5 will receive a rifle and helmet after over 100 hours of play and over 600 hours. With this in mind, Ubisoft was the first company to integrate NFT into 3A games.

(Note: 3A games refer to high performance games with high development costs and long cycle times)

Exchangeable but also can meet low power consumption

According to media reports, Ubisoft's NFTs are known as "Digits" (digital devices), and the first NFTs appeared in gaming devices (scenery, weapons, gadgets) and generally stood out for writing. in the game world. It does not affect the gameplay or affect the inconsistencies in the player's game.

These NFTs have the following characteristics:

Special: Each NFT is uniquely written, has a unique symbol number, and can be seen by other players in the game.

Playability: NFT is a collection of great games with great benefits. With playable decorations, NFT allows players to experience the game in a personal way and complete tasks in a neat way.

Control: Each NFT comes with a certificate of ownership stored in the blockchain. It's a distributed, community-based technology independent from Ubisoft that gives gamers more control than ever before. With this technology, the toys are not tied to a single player product as they can be sold to another player in the market on the side of a third party platform unlike the ecosystem activity. .

Unlike leather toys or mirrors, each Ubisoft NFT gives players a unique number of characters, so it is "non-fungible". Additionally, not all players can buy and sell on Tezos.

Nicolas Pouard, Vice President of Ubisoft's Strategic Innovation Lab, said:

“Our long-term commitment has allowed us to understand how the blockchain division works to empower gamers to get more involved in gaming and grow in our industry. Ubisoft Quartz is the real metamonde. This is part one. of our vision needed to improve

"This is impossible without overcoming the initial limitations of blockchain in games such as scalability, power consumption, etc. Tezos, the blockchain works as a proven mechanism., Is similar to Bitcoin, or Ethereum. For work with blockchains, it must be less powerful to work.

From chainsaw to meta-edge

Ubisoft's upgrade isn't limited to NFTs. Didier Genevois, Ubisoft CEO of Blockchain Technology, said in an interview: “The Quartz platform is just the start. We want to see how players interact with NFTs.

At the company's second quarter earnings conference this year, CFO Frederick Duguet discussed his goal for blockchain games, noting that blockchain games can also be used for Ubisoft personal games. Earn Crypto Assets While Playing Ubisoft hopes to be one of the "Gaming Chain Elite".

In October of this year, Ubisoft invested in Animoca Brands, a manufacturer that includes Revv Racing, Revv Motorsport, and racing games. The game is based on cryptography tools and allows players to collect NFTs. Ubisoft has also listed other companies it has sponsored in the past, including racing company Horizon Blockchain Games, on the “Game Startup Support” page of its official website.

In the gaming world, while home gamers are still talking about "when the 3A game is released," Ubisoft announced in an interview that it will gradually move from 3A games to free-to-play games.

In fact, "3A game" is a concept developed by game developers and, in the past, European and American gunmakers against Japanese manufacturers with new innovations and content design capabilities. Its theme is "Miraculously Savagely", enticing players with the visible impact of its high R&D value. However, because of this, the cost of producing 3A games continued to rise, and due to the high price crisis, large European and American companies began to use classic IP as a "straw that saves money. lives ”. New wine in an old bottle in the old Hollywood style.

However, free-to-play games now provide players with constantly updated content while increasing the revenue requirement of developers. However, it is undeniable that gamers have always played an important role in co-creating knowledge of the game, and developers have not been rewarded for developers and communities for the value created by knowledge of the game.

In response, Ubisoft, in its “Vision for Blockchain” report released earlier this month, included blockchain technology as a way to “bring games back to the community,” generating benefits for time-consuming users. and the products will flow from it. your service.

“Our mission is that player-centric relationships and relationships can be established using smarter ways to integrate blockchain into games. This cannot be ignored. This trust in this technology has been severely affected. When this happens, there are projects that have relied heavily on this technology in an environment of unsustainable information, industrial gimmicks, frauds and other speculative mechanisms. "

However, the transition to distribution means that Ubisoft will give gamers more control. By introducing memberships into the game, players have control of themselves in the game, no matter what character or building they are constructing. Basically every moment of the player in the game turns out to be something special. Players must be able to treat them as real items, including sales, and benefit from and benefit from the time and skills that are required or possibly accept them.

Of course, the blockchain only really changes the game when game developers put players on the site. Then the players can have endless experience in the game world. For example, toys are no longer tied to a game world. Technically, the real communication of the game world can be achieved, and this is also the real "meta universe". The door has opened, and that is Ubisoft's ultimate goal.

The concept of "meta universe" goes far beyond the concept of business.

What other big sports companies are involved in NFT?

In addition to Ubisoft, Electronic Arts (EA), one of the leading US-based music companies, has also signaled its interest in blockchain games in recent months. Game IPs offered by EA include “Battlefield”, “FIFA” and “Need for Speed”. At this month's EA earnings conference, CEO Andrew Wilson said NFTs and 'P2E' are the future of the gaming industry. "I think drafted NFTs will play a role. important role in our future. It is too early to draw any conclusions, but I think we are in a very good position and we have to wait. I look forward to getting things done. Creative thinking. "

The recent addition of "NFT" and "blockchain" to EA's recruiting campaign indicates that the company at least recognizes the increase in popularity of blockchain games. “We offer EAs in registered games, retailers and PC platforms, competitive games (including FIFA, Apex Legends and Madden NFL) and new business opportunities such as fantasy, blockchain and NFT, and Moreover. "

Konami, a well-known Japanese company that owns Metal Gear Solid, Silent Hill, and Live Football, also mentioned on NFT last month: Electronic devices such as mobile and home games. With the emergence of the platform, our line of business will continue. We hope the store can play in a new creative way. "

Another Japanese video game conglomerate, Sega, also has access to NFT, which owns game IPs such as "Sonic the Hedgehog" and "Three Kingdoms". Sega is partnering with the company after investing in Double Jump.Tokyo, which specializes in blockchain games in the first half of this year, and will be able to generate more value using Sega's multiple IP addresses. excellent. After posting NFT content such as graphics and background music, we plan to provide additional services so that NFT owners can better use and enjoy NFT content.

Last October, Room, the world's largest movie retailer, banned "Play-to-Earn," all games that are based on blockchain technology or can be traded for cryptocurrency with NFTs. This restriction is also noted on the room. purchases. However, while Steam's competitor, the Epic Games Store, hosts all of the blockchain games that Steam has ditched, only they have to comply with financial regulations and have the right to blockchain-specific rules.

In this case, Epic allows blockchain games to use their own payments. Epic CEO Tim Sweeney, who was once dissatisfied with NFTs, now welcomes the "development of technology and finance", stressing that there is neither for nor against blockchains.

a little thought

The design of NFTs is “collision”.

It's "Fenran" that turns NFT into a blockchain game.

It is "natural" for game companies to distribute NFTs and competitive games.

It is "inevitably" for NFTs and on-chain games to take it to the next level.