Adidas entered the Metaverse and the royal family continued to bet on the cryptocurrency market.

Today, Adidas announced that it will be transitioning by purchasing Bored Ape Yacht Club NFT #8774 and developing a character called Indigo Herz based on it.

According to ETHereum blockchain data published by OpenSea, NFTs were purchased for 46 ETH in September and cost $156,000.

Adidas has also teamed up with the creators of Bored Ape, Yuga Labs, Gmoney, Punks Comic, and more. Punks Comics has announced that next week NFT Comics will feature Indigo Herz.

At the end of last month, adidas Originals, a brand under Adidas, launched the POAP NFT with a total of 3,176 NFTs. According to previous news, NFT, released by R66 Toy in partnership with Adidas, sold out in 25 minutes.

Adi and many celebrities are creating their own NFTs to control cryptocurrency activity.

Givenchy has teamed up with Mexican digital artist Chito to release an NFT collection that includes 15 versions.

The collaboration follows the fashion house's Spring 2022 pre-write, which Givenchy creative director Matthew M. Williams commissioned Chito to create graphic designs for apparel and accessories. With your own NFT.

"I've always wanted to explore this exciting new area of ​​NFT," Williams said. "The fact that Chito has already worked in the ecosystem makes it beneficial for us to join the write ban and take our vision of Givenchy one step further."

Gucci is expected to become the first luxury brand in the world to enter the NFT sector.As early as May this year, Gucci's first NFT project was released on film under the direction of artistic director Alessandro Michele in the series theme "Aria".

The entire video is 4 minutes long and shows the luxury of white horses, peacocks and girls in hot underwear.

At this year's Los Angeles Electronic Entertainment Expo, Burberry partnered with gaming company Mythiacal Games to develop an NFT-only blockchain game from the Blankos Block Party.

NFT Jobs is called Burberry Blanko and looks like fashionable little sharks, and players can buy, edit and sell NFT Jobs in the game.

As NFT continues to grow in popularity, more and more celebrities and media organizations are joining NFT. Entering the NFT and fashion industry blindly is not a good idea.