McDonald's in China unveils NFT to commemorate 31st anniversary of entry into mainland China

McDonald's China has announced its first NFT to commemorate the 31st anniversary of its entry into mainland China. At the same time, a new head office in Xi'an, Shanghai was opened.

McDonald's China, Cocafe, the best performance public chain platform, McDonald's China, the United Nations world-renowned heritage manufacturing industry, and Conflux, the public performance test chain platform, have used NFT technology to provide a 'big' to create a unique 'heterogeneous proof' of the law. "Mac Rubik's Cube 188 NFT 'Big Mac Rubik's Cube" creations will be presented to selected staff and clients as a limited giveaway.

Static images of the "Big Mac Rubik's Cube", the first NFT creative work published by McDonald's in China, can be found in full motion at allumeft.cocafe.co.

McDonald's China CEO Zhang Jiayin said:

McDonald's is a young and trendy brand that has always been attentive to fashion trends and new technologies. We're excited McDonald's first announced NFT in a home restaurant. The new McDonald's China headquarters is a new base in the development of McDonald's in China, and at this unique moment, McDonald's innovation, digitization and design have brought staff and customers together in the NFT form.

The new McDonald's China headquarters is located in the Xi'an District of Shanghai and will open on October 8, 2021. Based on the five advantages of service, patience, generosity, community and family, and three key words: love, technology and competition, McDonald's China created eight three-dimensional scenes and combined them with images of the new headquarters. Based on the “big world”, “Barubik's Cube” is a dynamic three-dimensional digital creation.