The NBA's Los Angeles Lakers and entertainment blockchain service provider Socios.com have teamed up.

The Los Angeles Lakers became the 24th NBA team to join Socios.com. Like most other NBA teams, this partnership is backed by the Lakers of Socios.

From the 2021-22 season, Socios.com will be a sponsor of the official Los Angeles Lakers Facebook community. Socios.com will also appear in Lakers Twitter polls, allowing fans to vote on a variety of Lakers topics.

Socios.com is the world's leading provider of blockchain sports and entertainment services including Barcelona, ​​Paris Saint-Germain, Juventus, AC Milan, Manchester City, Arsenal and other major sports including volleyball , F1, esports, cricket. and more. partners. . help groups, etc.

The flagship product of Socios.com is the Fan Pass. Unlike written NFTs, these are crypto tokens. These digital devices can be obtained and traded by purchasing crypto tokens. Token holders can also be used to redeem gifts such as group acquaintances, voting rights, and the right to purchase special items. However, he recently promoted teams, leagues and track and field but has yet to make any fan announcements.

One of the possible reasons is that Socios has long term growth plans. By integrating blockchain-based products into their fan engagement strategy, we hope to build product awareness and fan awareness with the group before the product is announced.

Another reason is to apply Fan Pass rules, especially in the United States. Fan passes are simple encrypted passes. The United States Securities and Exchange Commission (SEC), which oversees securities, has stated that most crypto tokens are securities.

However, 24 organizations in 30 major sports venues gave Socios a strong competitive edge to expand America.

“The LA Lakers are one of the most popular names in sport,” said Alexandre Dreyfus, CEO of Socios, Socios. We've created a very important foundation to take fans to new heights in the American sports world, and we can't wait to see what happens next. "

Currently, Socios' strongest competitor is Binance, the world's largest cryptocurrency exchange, which recently launched FanPass with Serie A club Lazio. Binance is still a non-financial company.