Disney has announced that it will be creating its own meta-world.

“Entertainment groups are preparing for technological work in the meta-world, the real world as seen by historians,” said Bob Chapek. , CEO of Disney.

Since Facebook CEO Mark Zuckerberg announced that he is committed to creating a powerful three-dimensional digital avatar ("Meta Universe") that users can work, play and enjoy for their favorite work. listen more.

Big companies, including game developers Roblox Corp., Epic Games, and Microsoft, have stepped into the game to create their own meta-worlds. As of this writing, plans for Disney's meta-universe have yet to reveal more details.

Chapek told customers on Wednesday that entering this new digital space combines Disney's long history of technological development, which dates back to the company's original “Steamboat Willie” nearly 100 years ago. Animation with synchronized audio.

“Our efforts so far are just the beginning,” Chapek said on a fourth quarter earnings conference call for the Disney conference. “We will be able to bring the physical and digital world together. Now we can tell the borderless story of Disney itself.” You can. Meta Universe. At the top. "

Chapek said in an interview with CNBC that he sees Metaverse as a continuation of the Disney video streaming service, that is, introducing a new kind of story from the "three-dimensional web" he envisions.

Tilak Mandadi, former vice president of digital at Disney, said in early 2020 on LinkedIn via LinkedIn that he had created a meta-world theme park out of devices, smartphones and tablets. . .

But the truth is, not all of Disney's digital efforts have a happy ending. Club Penguin, an online dating site for young people, announced its closure in 2017 after 11 years in business. In 2010, Zynga spent $ 563.2 million to acquire Playdom and enter the gaming arena, but it was ultimately eliminated. In 2014, the company spent $ 500 million to acquire Maker Studios in an attempt to capitalize on the short film's rapid popularity on YouTube, which led to the acquisition of businesses by others.