Nike and Adidas hold the meta world.

With our three key concepts of relationship, past experience and open source design, the metaverse will become a global trend in 2021.

A few days ago, adidas Originals, a brand of German sportswear manufacturer adidas, announced its entry into the global meta and launched the POAP NFT series. At the same time, Nike, a large American sports company, announced that it will partner with online gaming platform Roblox to create a virtual world called Nikeland.

adidas and the meta universe

Adidas issues 3,176 Legal Entity Proof NFT (POAP).

According to a report from "Techstory", POAP is a special NFT document issued to participants in virtual and real events that aim to create new ways of building reliable life experiences to record. As long as the event party supports POAP, POAP authors can receive a unique blockchain giveaway as a freebie after attending the event. For event attendees, POAP represents a wide range of experiences as a certificate of attendance, and these experiences are documented on the blockchain by POAP. Individuals, businesses, communities or political parties can use POAP to create labels for activities that encourage more people to participate.

It's not Adidas' own NFT or token, but Adidas has shown users proof that they can go to their POAP website and add items to their Ethereum wallet.

Although the POAP NFT goal has yet to be achieved, Adidas Originals said, “We invite those looking for a new paradise who have no hope to join us. way to reward yourself with curiosity. POAP can prove the start of your journey. Write down your NFTs. This will be of help to you in the future. "

Nike and the meta world

Nike has partnered with the online gaming platform Roblox to create a virtual world called Nikeland.

Visitors can enter Nikeland for free and try out various avatars created by Nike, according to a Reuters report. In addition, visitors can enjoy virtual games such as “Tag”, “Lava Ground” and “Dodgeball” in the virtual world, and developers can create unique mini-games based on interactive sports data.

“With our global headquarters as a base, we have created the first custom virtual space feature on Roblox's immersive 3D platform,” Nike said in a statement. "Our mission is to provide recreation and fun to create new life."

Today in Nikeland Virtual Worlds, visitors can play real sports in the digital space, using fast technology to turn offline sports into online sports.

Previously, the company had tested the waters of the region by selling Nike-branded virtual goods on the “Fortress Night” gaming platform and Roblox. We also do extensive token research and blockchain research. In 2019, the company patented Ethereum's CryptoKicks shoes.

According to data released by market research firm Strategy Analytics, the global meta-universe market size is expected to reach $ 6.16 billion in 2021 and $ 41.62 billion in 2026.