NetEase Ding Lei rushed to create the Meta Universe and push the virtual space, the layout of Liang Yuan Universe technology.

During the recent IPO of NetEase Cloud Music, Ding Lei, founder and CEO of NetEase, reached the fourth IPO of his life, but unlike before, our Ding Lei completed this position at the same time.

One of them is Ding Lei, which appeared on the Hong Kong Stock Exchange, and the two are the fictional Ding Lei, which appeared online in 2000 and 2021 respectively. Behind it is NetEase's own inheritance associated with the "meta edge" field.

On December 4, Smart Things News reported that today at the NetEase Innovation Enterprise conference in Hangzhou, NetEase first announced the latest technology expansion to the "meta universe", the Human Software Development Kit (SDK). virtual "The Immersive Activity System" Yaotai "reveals the muscles of the" meta universe ".

Virtual application page of the human SDK "You Ling"

Ding Lei told a recent financial conference that NetEase was ready for the "meta-benefit". "When the gun fires, we can run faster than anyone else."

Today, the Internet and other big tech companies hide the work of the “metamonde”. For example, Baidu launched the "Xiyang" APP virtual interactive space in November, and Tencent's Sapiens virtual digital multimode human-machine interaction. system processing. , Huawei has also released the next generation of VR glasses, but no one has yet started to announce the distribution in the meta world.

A former Internet company known for its games, NetEase changed the concept of "Buddhism" and gave the Internet company its first entry into the "meta-world".

Escape from the "meta universe"NetEase unveils its technological domain

What about the current and future “metacosmic” world?

Ruan Liang, vice president of NetEase (Hangzhou) and president of NetEase Smart Enterprise, said that the virtual game world “Oasis” in “Player One” is seen as the future of the “metamonde”. Self-esteem and relationships also create new successes. NetEase Smart Enterprise is a NetEase business service and a big window for AI, big data, and other technologies.

Ruan Liang pointed out that the current application guidelines of "Meta Universe" focus on sports and conversation. He quotes NetEase founder Ding Lei in a recent finance conference that as soon as the “meta-advantage” grows and works, NetEase can run faster than anyone else. As a new generation of internet technology, the "meta-advantage" is proving to be an important new development for this old internet company.

during a meeting,Ruan Liang unveiled the illustration of the NetEase Smart Enterprise Internet Extension using cutting edge technology, which lays the foundation for the development of the “Meta Universe”.As shown below, Netease Smart Enterprise provides real-time audio and video streaming, speech / communication experience, face-to-face comparison and other operations through global expertise in intelligent routing network, cloud computing, intelligence and other advanced technological capabilities. It supports advanced and online sports. There are many activities such as conferences, community gatherings, virtual concerts and early childhood education.

Using the application of fake people in digital consumer service situations as an example, in the NetEase Smart Enterprise setup process, users can actually scan to create a similar image for customers, answering questions and answering questions from clients in the financial and other sectors. Communication. It is an IM RTC Virtual People solution based on NetEase Intelligent Enterprise, which looks like a kind of "meta universe".

At the recent NetEase Cloud Music IPO event, NetEase founder Ding Lei rang the bell on the spot, while “clones” from two different episodes of Ding Lei also participated in the chime event. in line. Behind it is NetEase's Fuxi Yaotai system. These systems are a platform on which NetEase can redesign the workspace with multi-room communication and virtualization capabilities.

Squeeze your face and tell them to "be a man" with one handCreate a virtual space with one hand

Ruan Liang believes that the “metamonde” must change and that technology must evolve faster and more continuously. The conference presents the latest achievements of NetEase Fuxi Lab, which has worked closely with NetEase Intelligent Enterprises, and the "Meta Universe" - "Ling" genuine SDK and "Yaotai" performance enhancements.

NetEase Fuxi Lab was established in September 2017 with a focus on using intelligence to develop in-game players and currently has 200 associated files with an average of 100 million calls per day. Li Renjie, director of the Netease Fuxi Artificial Intelligence Lab, said that after a few years of rain, Netease Fuxi Lab has entered the second phase.

1. Virtual Human Language SDK: Pinch face images, AI language and create emojis.

Taking virtual people, who were recently sexy, for example, many virtual people are now made by real people behind them, but then they become aware of the "meta universe". IA.

At the conference, Li Renjie announced the release of the "Language" virtual human SDK, which includes 3D intelligent facial pinching, 3D animation synthesis, text-to-speech and other models that allow users to create a digital human. virtual and reduce user hassle.

Taking the 3D smart face pinching function as an example, face pinching has become a thing of the past nowadays, and it is not easy to capture facts and art at the same time, it is why the work is called Pinching of the face was also born. NetEase announced the "Ling" Virtual Human SDK to use intelligent 3D face pinching and use images to pin the face via AI.

In the early days of 3D animation synthesis, CG (computer graphics) technology was widely used to capture images of the artist and then move them to the avatar. text.

In terms of 3D animation migration, users can use simple tools such as cell phones to recognize migration of faces and movements, and capture the person. Use movements, faces and words to pilot virtual characters in real time. As Renjie said, as long as you use this SDK, you can create your own 3D photos.

For text-to-speech, users simply compile the sound combination, sound quality, and select the most suitable sound to release the words on behalf of the virtual person.

In addition to these features, Netease Fuxi Lab is also exploring new features to "target" the virtual client SDK, including 3D reconstructions that only require a third of a dozen videos to create an avatar of someone in the client. time. Brains need the 'AI for virtual people' now used in some games to allow game characters to learn ideas on their own etc.

2. “Yaotai” immersive activities: use cloud gaming technology as a “meta edge” conference platform

As a best practice, Yaotai now only focuses on events such as events, presentations, meetings, etc., allowing participants to personalize their photos themselves, move their body and face, and complete the session. virtual game.

The platform was developed over the past year, when online conferencing was prevalent, it was difficult to complete and remember while improving functionality, and it was difficult to meet some needs. Yaotaï was born.

Li Renjie recalled that NetEase brought together more than 300 academics at home and abroad in the so-called "Cold Calling" game in October last year and organized the 2nd Distributed International Conference. Conference on artificial intelligence over several days, received the approval of many professors and scientists. . He won the trust of Li Renjie and his team, so later they increased the research and development of this unfortunate work.

"Yaotai" adopts cloud gaming technology, no need to download the user, and your cellphone or computer connection can join the conference. Plus, data analytics, lottery machines, and multiple receiving areas are all starting to be a thing of the past.

Li Renjie added that "Yaotai" now generally refers to 2B (industry level) events such as events. More UGC content will be added later and the editor will be open to 2C users (user level). For example, you can use Yaotai on your platform, build a house as a virtual space to host family reunions, users can play assassinations on the platform, and even create personal scenes and props for them.

Li Renjie said that Yaotai could be a commercial product comprising 2B and 2C.

"Meta Universe" could arrive soonSafe communication is quite important

Ruan Liang believes that the development of technology represented by communication and security is the basis for the development of the "meta universe".

NetEase Smart Enterprise provides digital risk management and content risk management solutions for businesses using 'meta universes' such as partnering with the nationwide popular ZEPETO platform to deliver secure content and fast. ZEPETO is a face stabbing game that lets you participate in a variety of activities such as virtual meetings.

The virtual client is integrated on the ZEPETO platform

Speaking at the conference, Yin Zhu, director of operations and project management at ZEPETO in China, said the virtual and augmented reality everyone is talking about is not just a "meta-advantage," but also divides the following data: The circle of friends is classified as "meta-edge" and the whole glass world which repeats the direction of the real-world map is classified as "meta-universe".

Yin Zhuyi believes the "Meta Universe" will arrive sooner than expected. Let's take a look at Oculus Quest 2 in meta, which sold 1.39 million iPhones in 2007, 11.63 million units in 2008, and 1 million units in 79 days. The whole world is coming soon. She comes.

Ruan Liang also believes that the new generation of Quest3 and Quest4 will soon revitalize and stimulate the development of the "meta edge" industry. However, Ruan Liang acknowledged that the "metamonde" is still in the early stages of exploration, that the technology is still immature, that application scenarios are unclear, and that the security of climate issues. also requires special attention.

However, he is also very confident in the "meta-world" industry published by NetEase and believes that traders can carefully experiment with "meta-universe" technology.

Ruan Liang pointed out that the next generation of NetEase Smart Enterprise Internet applications will focus on our significant growth. Companies are looking for new ways to grow their business with "Netease Cloud Commerce" products.

Conclusion: The old Internet giants are in a hurry to escape the "meta universe".

Today, the "meta edge" has become a popular internet marketing concept on the one hand, and on the other hand, this concept is still associated with the development of many technology companies themselves. NetEase is a company closely linked to the "Meta Universe" and quickly entered the path of the "Meta Universe".

The era of rapidly growing internet companies is over and almost everyone is looking for second growth. Still an Internet veteran, NetEase won't give up on the "meta-advantage" gap. At the same time, however, the business services sector in the 2B market is still relatively new to NetEase, and it will also be identified whether it will be able to maintain its leadership after its debut.